{"id":6120,"date":"2022-02-11T16:49:06","date_gmt":"2022-02-11T21:49:06","guid":{"rendered":"https:\/\/www.perform-ly.com\/blog\/?p=6120"},"modified":"2023-01-17T09:37:21","modified_gmt":"2023-01-17T14:37:21","slug":"marketing-odontologico","status":"publish","type":"post","link":"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/","title":{"rendered":"Caso de \u00e9xito odontol\u00f3gico"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Conoce c\u00f3mo logramos 531 leads en tiempo r\u00e9cord generando estrategias de marketing odontol\u00f3gico <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">dentalia es la Cadena de Cl\u00ednicas Odontol\u00f3gicas m\u00e1s grande de M\u00e9xico. Cuenta con m\u00e1s de 65 establecimientos establecimientos a lo largo del pa\u00eds y un poderoso factor diferenciador es que todas las especialidades est\u00e1n concentradas en un solo lugar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuando iniciaron nuestras alianzas, dentalia no generaba suficientes conversiones, por ende tampoco obten\u00edan la rentabilidad esperada con la estrategia de marketing odontol\u00f3gico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El reto de la agencia consisti\u00f3 en elevar la cantidad de leads y que estos se transformaran en clientes fidelizados. Al mismo tiempo se optimiz\u00f3 el presupuesto de inversi\u00f3n publicitaria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El p\u00fablico objetivo estuvo enfocado en los momentos de vida de adolescentes, ni\u00f1os, adultos y adultos mayores de diferentes estados de M\u00e9xico, interesados en mejorar su salud dental y est\u00e9tica. <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-6228 size-large\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-24-a-las-12.30.44-p.-m.-e1645723989865-1024x687.png\" alt=\"marketing odontol\u00f3gico\" width=\"640\" height=\"429\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-24-a-las-12.30.44-p.-m.-e1645723989865-1024x687.png 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-24-a-las-12.30.44-p.-m.-e1645723989865-300x201.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-24-a-las-12.30.44-p.-m.-e1645723989865-768x515.png 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-24-a-las-12.30.44-p.-m.-e1645723989865-390x260.png 390w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-24-a-las-12.30.44-p.-m.-e1645723989865-285x190.png 285w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-24-a-las-12.30.44-p.-m.-e1645723989865-500x335.png 500w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-24-a-las-12.30.44-p.-m.-e1645723989865.png 1106w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">En este art\u00edculo conocer\u00e1s c\u00f3mo a trav\u00e9s de una adecuada estrategia de campa\u00f1as, evaluaci\u00f3n constante del comportamiento de la audiencia y comunicaci\u00f3n eficaz con el cliente, logramos con \u00e9xito los objetivos comerciales de la marca.<\/span><\/p>\n<div class=\"black-box\">\n<h2><span style=\"font-weight: 400;\">\u00bfQuieres saber c\u00f3mo lo hicimos?, te contamos:<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definici\u00f3n de kpi\u2019s (indicadores clave)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desarrollo de campa\u00f1as Always On<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estrategia de email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creaci\u00f3n de landing pages con alta conversi\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"> Resultados <\/span><\/li>\n<\/ol>\n<\/div>\n<h3><em style=\"font-size: var(--h3);\">01.<br \/>\n<\/em><span style=\"font-weight: 400;\">Definimos indicadores clave estrat\u00e9gicos de marketing para dentistas:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Con la finalidad de ejecutar estrategias de publicidad odontol\u00f3gica ganadoras, se definieron los siguientes KPI\u2019S:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Incrementar el volumen de citas <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Aumentar el porcentaje de conversi\u00f3n de las citas<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Disminuir el PAC (Costo-por-paciente) sin perjudicar la adquisici\u00f3n de leads<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados wp-image-6238 aligncenter\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/KPIS-definitiva-1.png\" alt=\"Marketing para dentistas\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/KPIS-definitiva-1.png 900w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/KPIS-definitiva-1-300x200.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/KPIS-definitiva-1-768x512.png 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/KPIS-definitiva-1-390x260.png 390w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/KPIS-definitiva-1-285x190.png 285w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/KPIS-definitiva-1-500x333.png 500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><em style=\"font-size: var(--h3);\">02.<br \/>\n<\/em><span style=\"font-weight: 400;\">Desarrollamos campa\u00f1as Always On de marketing odontol\u00f3gico en Instagram, Facebook y Google con el fin de aumentar la generaci\u00f3n de citas:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En aras de responder a la demanda de los servicios de dentalia y cumplir con los kpi&#8217;s de la marca, nuestro equipo incluy\u00f3 campa\u00f1as <\/span><i><span style=\"font-weight: 400;\">Always on, <\/span><\/i><span style=\"font-weight: 400;\">como parte de la estrategia de marketing dental, lo cual asegurar\u00eda una generaci\u00f3n positiva de citas potenciales y conversiones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde inicios de marzo de 2021 a diciembre de 2021, se desarrollaron las siguientes estrategias de marketing odontol\u00f3gico:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Generaci\u00f3n de m\u00e1s de 84 campa\u00f1as de los diferentes servicios, optimizadas mediante dise\u00f1os con alto engagement. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integraci\u00f3n de copies aspiracionales en los artes de los anuncios, tanto en Facebook como en Google. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementaci\u00f3n de una estrategia de keywords en las campa\u00f1as, enfocado a los intereses de la industria, con el fin de aumentar el Ad relevance de los anuncios.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creamos campa\u00f1as de branding y remarketing en Google Search, con el objetivo de elevar el volumen de citas, tomando en consideraci\u00f3n la importancia de las palabras clave. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Toda la estrategia de campa\u00f1as de marketing dental estuvo dirigida a la conversi\u00f3n, al medir la cantidad de citas generadas. <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-6239 size-large\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/google-and-facebook-ads-new-1-1024x703.png\" alt=\"\" width=\"640\" height=\"439\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/google-and-facebook-ads-new-1-1024x703.png 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/google-and-facebook-ads-new-1-300x206.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/google-and-facebook-ads-new-1-768x528.png 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/google-and-facebook-ads-new-1-1536x1055.png 1536w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/google-and-facebook-ads-new-1-500x344.png 500w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/google-and-facebook-ads-new-1.png 2000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><em style=\"font-size: var(--h3);\">03.<br \/>\n<\/em><span style=\"font-weight: 400;\">Creamos una estrategia de email marketing odontol\u00f3gico para incentivar el tr\u00e1fico:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A partir de la generaci\u00f3n de contenido de valor sobre dentalia, dise\u00f1amos una estrategia de email marketing, con el prop\u00f3sito de impactar nuevamente a aquellos clientes que realizaron citas con anterioridad o dejaron tratamientos pendientes.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-6241 size-large\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/emails-on-a-smart-tv-screen-isolated-on-white-back-2021-08-26-16-34-04-utc-1-1024x512.jpg\" alt=\"Marketing campa\u00f1as odontol\u00f3gico\" width=\"640\" height=\"320\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/emails-on-a-smart-tv-screen-isolated-on-white-back-2021-08-26-16-34-04-utc-1-1024x512.jpg 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/emails-on-a-smart-tv-screen-isolated-on-white-back-2021-08-26-16-34-04-utc-1-300x150.jpg 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/emails-on-a-smart-tv-screen-isolated-on-white-back-2021-08-26-16-34-04-utc-1-768x384.jpg 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/emails-on-a-smart-tv-screen-isolated-on-white-back-2021-08-26-16-34-04-utc-1-1536x768.jpg 1536w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/emails-on-a-smart-tv-screen-isolated-on-white-back-2021-08-26-16-34-04-utc-1-2048x1024.jpg 2048w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/emails-on-a-smart-tv-screen-isolated-on-white-back-2021-08-26-16-34-04-utc-1-1440x720.jpg 1440w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/emails-on-a-smart-tv-screen-isolated-on-white-back-2021-08-26-16-34-04-utc-1-1230x615.jpg 1230w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/emails-on-a-smart-tv-screen-isolated-on-white-back-2021-08-26-16-34-04-utc-1-500x250.jpg 500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><em style=\"font-size: var(--h3);\">04.<br \/>\n<\/em><span style=\"font-weight: 400;\">Realizamos landing pages de alta conversi\u00f3n:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creamos cinco landing pages con rendimiento \u00f3ptimo para versi\u00f3n m\u00f3vil y escritorio.<\/span><span style=\"font-weight: 400;\">En aras de asegurar la conversi\u00f3n, los formularios de nuestras p\u00e1ginas de aterrizaje est\u00e1n elaborados siguiendo lineamientos de performance con el objetivo de <\/span><span style=\"font-weight: 400;\">generar leads<\/span><span style=\"font-weight: 400;\"> y aumentar el tr\u00e1fico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se realizan pruebas A\/B de forma constante para verificar qu\u00e9 par\u00e1metros se deben optimizar: (dise\u00f1os, llamados a la acci\u00f3n, textos)&#8230;con la intenci\u00f3n de aumentar el conversion rate. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La velocidad de carga de los landings se eval\u00faa de forma constante para asegurar el volumen de tr\u00e1fico y permanencia de los usuarios como parte de la estrategia de marketing odontol\u00f3gico. <\/span><\/p>\n<p><a href=\"https:\/\/ortodoncia.dentalia.com\/\"><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-6256 size-large\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-25-a-las-10.00.47-a.-m.-1024x549.png\" alt=\"Marketing dise\u00f1ado para dentistas\" width=\"640\" height=\"343\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-25-a-las-10.00.47-a.-m.-1024x549.png 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-25-a-las-10.00.47-a.-m.-300x161.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-25-a-las-10.00.47-a.-m.-768x412.png 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-25-a-las-10.00.47-a.-m.-1536x823.png 1536w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-25-a-las-10.00.47-a.-m.-2048x1098.png 2048w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/Captura-de-Pantalla-2022-02-25-a-las-10.00.47-a.-m.-500x268.png 500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3><em style=\"font-size: var(--h3);\">05.<br \/>\n<\/em><span style=\"font-weight: 400;\">Resultados exitosos con Performly:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En la actualidad, gracias a la estrategia de marketing odontol\u00f3gico hemos obtenido los siguientes resultados: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">En el \u00faltimo trimestre de 2021 logramos reducir el PAC (Costo &#8211; por &#8211; paciente) en un 70% e incrementar la efectividad de nuestros pacientes en un 58%. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contamos con un conversi\u00f3n rate de las landings pages entre 1 y 3 puntos por encima del benchmark de la industria: 2.9%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posicionamos a dentalia en el top 3 de b\u00fasquedas org\u00e1nicas manteniendo a la marca en los primeros lugares en el buscador, gracias a la estrategia de keywords.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Como podemos observar, una adecuada estrategia de <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.perform-ly.com\/blog\/marketing-de-salud\/\"><span style=\"font-weight: 400;\">marketing de salud<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">,<\/span> se enfoca en aplicar las estrategias digitales m\u00e1s relevantes de acuerdo al sector, en este caso, odontolog\u00eda, con la finalidad de llevar los resultados de las marcas al siguiente nivel. <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-6257 size-large\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/performly-1024x682.png\" alt=\"Marketing exitoso odontol\u00f3gico\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/performly-1024x682.png 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/performly-300x200.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/performly-768x512.png 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/performly-1536x1024.png 1536w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/performly-390x260.png 390w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/performly-285x190.png 285w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/performly-500x333.png 500w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/performly.png 2000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h4 style=\"text-align: left;\">Desde que lleg\u00f3 Performly, logramos mejorar todas nuestras campa\u00f1as de performance, optimizando el PAC, incrementando el rendimiento de nuestro sitio web y mejorando nuestro SEO. Hemos generado una gran alianza creando las estrategias y la visi\u00f3n de negocio en digital&#8221;<\/h4>\n<p style=\"text-align: left;\">Edgar Ulloa, Coordinador de Marketing Digital, dentalia\u00ae<\/p>\n<div class=\"black-box\">\n<p style=\"text-align: left;\">&#8220;Como agencia de marketing digital en Latinoam\u00e9rica, <a href=\"https:\/\/www.perform-ly.com\/\">Performly<\/a> cuenta con la capacidad de crear estrategias triunfadoras enfocadas en Performance, para asegurar un ROI positivo en los esfuerzos publicitarios. En la actualidad, nuestra experiencia nos permite obtener un CRT 5x mayor al promedio de la industria en las campa\u00f1as de anuncios&#8221;<\/p>\n<hr>\n<div><\/div>\n<div class=\"flex justify-content-between\"><a class=\"cta-button\" href=\"https:\/\/www.perform-ly.com\/\" target=\"_blank\" rel=\"noopener\">Hablemos ahora<\/a> <img decoding=\"async\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/01\/performly-logo.svg\" alt=\"Performly Logo\" width=\"150\"><\/div>\n<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo conocer\u00e1s c\u00f3mo a trav\u00e9s de una adecuada estrategia de campa\u00f1as, evaluaci\u00f3n constante del comportamiento de la audiencia y comunicaci\u00f3n eficaz con el cliente,  logramos los objetivos comerciales de la marca.<\/p>\n","protected":false},"author":22,"featured_media":6218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"performly.php","format":"standard","meta":[],"categories":[203,238],"tags":[156,158,162,294,293,164,166],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v20.12) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing odontol\u00f3gico | Caso de \u00e9xito dentalia<\/title>\n<meta name=\"description\" content=\"Marketing odontol\u00f3gico |\u00a0Logramos bajar en un 70% el costo por clic implementando estrategias de campa\u00f1as |\u00a0Conoce m\u00e1s aqu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito odontol\u00f3gico\" \/>\n<meta property=\"og:description\" content=\"Marketing odontol\u00f3gico |\u00a0Logramos bajar en un 70% el costo por clic implementando estrategias de campa\u00f1as |\u00a0Conoce m\u00e1s aqu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Digital | Performly\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-11T21:49:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T14:37:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/13_ARTICULO_INVISALIGN_01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana D\u00e1vila\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana D\u00e1vila\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/\"},\"author\":{\"name\":\"Ana D\u00e1vila\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#\/schema\/person\/971348a14d2febc1a2c2007974820c72\"},\"headline\":\"Caso de \u00e9xito odontol\u00f3gico\",\"datePublished\":\"2022-02-11T21:49:06+00:00\",\"dateModified\":\"2023-01-17T14:37:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/\"},\"wordCount\":898,\"publisher\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#organization\"},\"keywords\":[\"costa rica\",\"florida\",\"guatemala\",\"Marketing dental\",\"marketing para dentistas\",\"mexico\",\"panama\"],\"articleSection\":[\"Casos de \u00e9xito\",\"Salud | Bienestar\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/\",\"url\":\"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/\",\"name\":\"Marketing odontol\u00f3gico | Caso de \u00e9xito dentalia\",\"isPartOf\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#website\"},\"datePublished\":\"2022-02-11T21:49:06+00:00\",\"dateModified\":\"2023-01-17T14:37:21+00:00\",\"description\":\"Marketing odontol\u00f3gico |\u00a0Logramos bajar en un 70% el costo por clic implementando estrategias de campa\u00f1as |\u00a0Conoce m\u00e1s aqu\",\"breadcrumb\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.perform-ly.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Caso de \u00e9xito odontol\u00f3gico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#website\",\"url\":\"https:\/\/www.perform-ly.com\/blog\/\",\"name\":\"Blog de Marketing Digital | Performly\",\"description\":\"Blog de Marketing Digital\",\"publisher\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.perform-ly.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#organization\",\"name\":\"Blog de Marketing Digital | Performly\",\"url\":\"https:\/\/www.perform-ly.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/cropped-Performly-logo.png\",\"contentUrl\":\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/cropped-Performly-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Blog de Marketing Digital | Performly\"},\"image\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#\/schema\/person\/971348a14d2febc1a2c2007974820c72\",\"name\":\"Ana D\u00e1vila\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/01\/ana.jpg\",\"contentUrl\":\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/01\/ana.jpg\",\"caption\":\"Ana D\u00e1vila\"},\"description\":\"El customer experience, las estrateg\u00edas disruptivas de ventas, la integraci\u00f3n entre marketing y ventas es mi pasi\u00f3n. Lidero equipos de alto rendimiento de customer support y ventas para lograr sus objetivos de marca y comerciales. Mediante estrateg\u00edas y metodolog\u00edas de alto impacto. Cuento con expertis en LATAM en m\u00e1s de 10 diferentes industrias donde hemos transformado e impactado sus procesos comerciales.\",\"url\":\"https:\/\/www.perform-ly.com\/blog\/author\/ana-davila\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing odontol\u00f3gico | Caso de \u00e9xito dentalia","description":"Marketing odontol\u00f3gico |\u00a0Logramos bajar en un 70% el costo por clic implementando estrategias de campa\u00f1as |\u00a0Conoce m\u00e1s aqu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/","og_locale":"es_ES","og_type":"article","og_title":"Caso de \u00e9xito odontol\u00f3gico","og_description":"Marketing odontol\u00f3gico |\u00a0Logramos bajar en un 70% el costo por clic implementando estrategias de campa\u00f1as |\u00a0Conoce m\u00e1s aqu","og_url":"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/","og_site_name":"Blog de Marketing Digital | Performly","article_published_time":"2022-02-11T21:49:06+00:00","article_modified_time":"2023-01-17T14:37:21+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/02\/13_ARTICULO_INVISALIGN_01.jpg","type":"image\/jpeg"}],"author":"Ana D\u00e1vila","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ana D\u00e1vila","Est. reading time":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/#article","isPartOf":{"@id":"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/"},"author":{"name":"Ana D\u00e1vila","@id":"https:\/\/www.perform-ly.com\/blog\/#\/schema\/person\/971348a14d2febc1a2c2007974820c72"},"headline":"Caso de \u00e9xito odontol\u00f3gico","datePublished":"2022-02-11T21:49:06+00:00","dateModified":"2023-01-17T14:37:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/"},"wordCount":898,"publisher":{"@id":"https:\/\/www.perform-ly.com\/blog\/#organization"},"keywords":["costa rica","florida","guatemala","Marketing dental","marketing para dentistas","mexico","panama"],"articleSection":["Casos de \u00e9xito","Salud | Bienestar"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/","url":"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/","name":"Marketing odontol\u00f3gico | Caso de \u00e9xito dentalia","isPartOf":{"@id":"https:\/\/www.perform-ly.com\/blog\/#website"},"datePublished":"2022-02-11T21:49:06+00:00","dateModified":"2023-01-17T14:37:21+00:00","description":"Marketing odontol\u00f3gico |\u00a0Logramos bajar en un 70% el costo por clic implementando estrategias de campa\u00f1as |\u00a0Conoce m\u00e1s aqu","breadcrumb":{"@id":"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.perform-ly.com\/blog\/marketing-odontologico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.perform-ly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Caso de \u00e9xito odontol\u00f3gico"}]},{"@type":"WebSite","@id":"https:\/\/www.perform-ly.com\/blog\/#website","url":"https:\/\/www.perform-ly.com\/blog\/","name":"Blog de Marketing Digital | Performly","description":"Blog de Marketing Digital","publisher":{"@id":"https:\/\/www.perform-ly.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.perform-ly.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.perform-ly.com\/blog\/#organization","name":"Blog de Marketing Digital | Performly","url":"https:\/\/www.perform-ly.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.perform-ly.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/cropped-Performly-logo.png","contentUrl":"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/cropped-Performly-logo.png","width":512,"height":512,"caption":"Blog de Marketing Digital | Performly"},"image":{"@id":"https:\/\/www.perform-ly.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.perform-ly.com\/blog\/#\/schema\/person\/971348a14d2febc1a2c2007974820c72","name":"Ana D\u00e1vila","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.perform-ly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/01\/ana.jpg","contentUrl":"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/01\/ana.jpg","caption":"Ana D\u00e1vila"},"description":"El customer experience, las estrateg\u00edas disruptivas de ventas, la integraci\u00f3n entre marketing y ventas es mi pasi\u00f3n. Lidero equipos de alto rendimiento de customer support y ventas para lograr sus objetivos de marca y comerciales. Mediante estrateg\u00edas y metodolog\u00edas de alto impacto. Cuento con expertis en LATAM en m\u00e1s de 10 diferentes industrias donde hemos transformado e impactado sus procesos comerciales.","url":"https:\/\/www.perform-ly.com\/blog\/author\/ana-davila\/"}]}},"lang":"es","translations":{"es":6120},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/posts\/6120"}],"collection":[{"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/comments?post=6120"}],"version-history":[{"count":82,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/posts\/6120\/revisions"}],"predecessor-version":[{"id":11437,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/posts\/6120\/revisions\/11437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/media\/6218"}],"wp:attachment":[{"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/media?parent=6120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/categories?post=6120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/tags?post=6120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}