{"id":3384,"date":"2021-10-11T04:42:25","date_gmt":"2021-10-11T04:42:25","guid":{"rendered":"https:\/\/blogperformly.ldmclientes.com\/?p=3384"},"modified":"2023-01-16T16:30:35","modified_gmt":"2023-01-16T21:30:35","slug":"marketing-de-salud","status":"publish","type":"post","link":"https:\/\/www.perform-ly.com\/blog\/marketing-de-salud\/","title":{"rendered":"Caso de \u00e9xito salud est\u00e9tica"},"content":{"rendered":"<h2>Conoce c\u00f3mo generaron ventas exponenciales durante la crisis.<\/h2>\n<p><span style=\"font-weight: 400;\">Impilo es un centro de salud est\u00e9tica con reciente presencia en la ciudad de Panam\u00e1. En la actualidad cuenta con dos unidades de negocio: un medical spa y \u00e1rea de procedimientos quir\u00fargicos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuando contactaron a la agencia, se encontraban en un momento donde no estaban generando la suficiente cantidad de leads, al implementar estrategias inadecuadas de marketing digital para m\u00e9dicos, la situaci\u00f3n del Covid-19 tambi\u00e9n caus\u00f3 un impacto negativo en las ventas, por ende, la rentabilidad no era la esperada. <\/span><\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados wp-image-3957 aligncenter\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Captura-de-Pantalla-2021-12-17-a-las-10.48.23-a.-m.-1024x541.png\" alt=\"marketing de salud\" width=\"630\" height=\"333\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Captura-de-Pantalla-2021-12-17-a-las-10.48.23-a.-m.-1024x541.png 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Captura-de-Pantalla-2021-12-17-a-las-10.48.23-a.-m.-300x158.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Captura-de-Pantalla-2021-12-17-a-las-10.48.23-a.-m.-768x405.png 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Captura-de-Pantalla-2021-12-17-a-las-10.48.23-a.-m.-1536x811.png 1536w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Captura-de-Pantalla-2021-12-17-a-las-10.48.23-a.-m.-500x264.png 500w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Captura-de-Pantalla-2021-12-17-a-las-10.48.23-a.-m..png 1894w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">El reto de Performly, consisti\u00f3 en adquirir generar leads y conversiones para ambas unidades de negocio, dentro de un mercado altamente competitivo como el de la salud est\u00e9tica.<\/span><\/p>\n<h4 style=\"text-align: left;\">En la actualidad contamos con un 66% de Ad Relevance gracias la nuestra gesti\u00f3n en campa\u00f1as, lo que nos ubica por encima del promedio en la industria&#8221;<\/h4>\n<p style=\"text-align: left;\">Karina Cachucho. Regional Director, Performly<\/p>\n<div class=\"black-box\">\n<h3><span style=\"font-weight: 400;\">\u00bfQuieres saber c\u00f3mo lo hicimos?,te contamos:<\/span><\/h3>\n<ol>\n<li><span style=\"font-weight: 400; color: #e6e6e6;\">Definici\u00f3n de kpi\u2019s estrat\u00e9gicos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #e6e6e6;\">Creaci\u00f3n de landing pages para conversi\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #e6e6e6;\">Campa\u00f1as optimizadas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #e6e6e6;\">Perfilamiento avanzado de leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #e6e6e6;\">Resultados exitosos<\/span><\/li>\n<\/ol>\n<\/div>\n<h3><em style=\"font-size: var(--h3);\">01.<br><\/em>Definimos indicadores clave, necesarios en la ejecuci\u00f3n de estrategias triunfadoras de marketing digital para m\u00e9dicos:<\/h3>\n<p><span style=\"font-weight: 400;\">Se dise\u00f1\u00f3 un plan altamente estrat\u00e9gico, mediante el an\u00e1lisis profundo del comportamiento de las audiencias en digital y el entendimiento de las necesidades del negocio.<\/span><span style=\"font-size: var(--font-size-b1);\">De esta forma, se definieron los siguientes indicadores clave de rendimiento, con la finalidad de cumplir los objetivos de marketing de salud:<\/span><\/p>\n<ul>\n<li><span style=\"color: #d6d6d6;\"><span style=\"color: #d6d6d6;\"><span style=\"font-weight: 400;\">Incrementar el puntaje de Google.<\/span><\/span><\/span><\/li>\n<li><span style=\"color: #d6d6d6; font-size: 18px;\">Aumentar el Ad Relevance (relevancia del anuncio).<\/span><\/li>\n<li><span style=\"color: #d6d6d6;\"> Incrementar el ROI 3:1 durante su primer a\u00f1o.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-6021\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/11\/KPI-1-1.png\" alt=\"Marketing digital para m\u00e9dicos\" width=\"626\" height=\"417\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/11\/KPI-1-1.png 900w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/11\/KPI-1-1-300x200.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/11\/KPI-1-1-768x512.png 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/11\/KPI-1-1-390x260.png 390w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/11\/KPI-1-1-285x190.png 285w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/11\/KPI-1-1-500x333.png 500w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<h3><em style=\"font-size: var(--h3);\">02.<br><\/em>Creamos landing pages estrat\u00e9gicas:<\/h3>\n<p style=\"text-align: left; padding-left: 40px;\"><span style=\"font-weight: 400;\">Con el objetivo de promocionar los servicios de cada unidad de negocio, nuestros equipos elaboraron landing pages que han sido optimizadas a lo largo del tiempo, mediante la implementaci\u00f3n de las siguientes estrategias: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #d6d6d6;\"><b>Pruebas A\/B: <\/b><span style=\"font-weight: 400;\">se realizaron ajustes en los dise\u00f1os de la cabecera de los landings de Impilo, lo que gener\u00f3 un aumento exponencial del rango de conversi\u00f3n.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #d6d6d6;\"><b>Ajustes en el tiempo de carga: <\/b><span style=\"font-weight: 400;\">se ha optimizado el tiempo de carga de las p\u00e1ginas de destino, pasando de 600 ms a 700 ms, lo que nos ubica por encima del promedio de velocidad para landing pages, al ser el benchmark un segundo (1s)<\/span><\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Estas modificaciones han llevado a obtener resultados impecables:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Nuestro \u00faltimo reporte indica un rango de conversi\u00f3n del 7.14%, que se encuentra por encima del promedio en la industria: 3 a 5%.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-3730\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/g2-1.png\" alt=\"mercadotecnia de salud\" width=\"630\" height=\"313\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/g2-1.png 688w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/g2-1-300x149.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/g2-1-500x249.png 500w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<h3><em style=\"font-size: var(--h3);\">03.<br><\/em>Implementamos campa\u00f1as con \u00f3ptimo performance:<\/h3>\n<p><span style=\"font-weight: 400;\">Se definieron las siguientes estrategias de campa\u00f1as de marketing para m\u00e9dicos, con la finalidad de cumplir los objetivos comerciales de la marca: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #d4d2d2;\"><b>Retroalimentaci\u00f3n de audiencias: <\/b><span style=\"font-weight: 400;\">se impactaron potenciales clientes que hab\u00edan aterrizado en las landings de Impilo con anterioridad y usuarios nuevos similares con intereses en los productos. Por ejemplo: belleza, cirug\u00eda, cuidado de la piel, masajes.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #d4d2d2;\"><b>Micro &#8211; segmentaci\u00f3n:<\/b><span style=\"font-weight: 400;\"> el micro &#8211; targeting en las campa\u00f1as, ha permitido apuntar leads con alto grado de performance de forma exitosa. <\/span><\/span><\/li>\n<\/ul>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-6045\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/ggg-1-1.png\" alt=\"Marketing performance de salud \" width=\"630\" height=\"313\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/ggg-1-1.png 688w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/ggg-1-1-300x149.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/ggg-1-1-500x249.png 500w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/h3>\n<h3><em style=\"font-size: var(--h3);\">04.<br><\/em>Se optimizaron las campa\u00f1as para garantizar leads de calidad:<\/h3>\n<p><span style=\"font-weight: 400;\">Los anuncios en Google Search y Facebook, fueron mejorados gracias a la definici\u00f3n estrat\u00e9gica de palabras clave y segmentaci\u00f3n de audiencias. <\/span><span style=\"font-weight: 400;\">Nuestro departamento de campa\u00f1as realiz\u00f3 una investigaci\u00f3n exhaustiva de las keywords en los anuncios, con la finalidad de aumentar el Ad relevance en el buscador m\u00e1s importante del mundo y adquirir leads para cada unidad de negocios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEn la actualidad cuenta Impilo con un 66% de Ad relevance gracias a la estrategia de keywords y segmentaci\u00f3n de audiencias, esta din\u00e1mica nos ubica por encima del promedio en el sector.&#8221;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-6053\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-1092705034-1024x683.jpg\" alt=\"mercadotecnia de salud\" width=\"620\" height=\"413\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-1092705034-1024x683.jpg 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-1092705034-300x200.jpg 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-1092705034-768x512.jpg 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-1092705034-390x260.jpg 390w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-1092705034-285x190.jpg 285w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-1092705034-500x333.jpg 500w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-1092705034.jpg 1254w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<h3><em style=\"font-size: var(--h3);\">05.<br><\/em>Perfilamos los leads con alto grado de conversi\u00f3n:<\/h3>\n<p><span style=\"font-weight: 400;\">En Performly contamos con un departamento de Sales Center, entrenado mediante t\u00e9cnicas de programaci\u00f3n neurolingu\u00edstica y altamente calificado para estudiar los perfiles que ingresan a trav\u00e9s de las plataformas, y determinar si cumplen con los par\u00e1metros establecidos por nuestros clientes. <\/span><span style=\"font-weight: 400;\">De esta manera, se hace entrega de un lead estudiado con mayores probabilidades de convertir.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-6054 size-large\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-903568822-1-1-1024x683.jpg\" alt=\"marketing sales center de salud\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-903568822-1-1-1024x683.jpg 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-903568822-1-1-300x200.jpg 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-903568822-1-1-768x513.jpg 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-903568822-1-1-390x260.jpg 390w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-903568822-1-1-285x190.jpg 285w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-903568822-1-1-500x334.jpg 500w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-903568822-1-1.jpg 1254w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><em style=\"font-size: var(--h3);\">06.<br><\/em>Resultados exitosos gracias a Performly:<\/h3>\n<p><span style=\"font-weight: 400;\">En la actualidad, Impilo tiene certeza de cuantos leads se integran a trav\u00e9s de las campa\u00f1as de mercadotecnia de salud y landings pages. <\/span><span style=\"font-weight: 400;\">Se manejan cifras exactas de las compras de los clientes, as\u00ed como el buyer journey, gracias a las herramientas tecnol\u00f3gicas , una adecuada estrategia de marketing de salud y el an\u00e1lisis constante de los datos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los estudios brindan datos espec\u00edficos sobre el comportamiento de los usuarios, lo que permite predecir con exactitud en qu\u00e9 fechas son m\u00e1s propensos a comprar y cu\u00e1ndo es el momento correcto de realizar promociones que tendr\u00e1n un ROI positivo.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #e8e8e8;\">El 64% de las ventas de Impilo est\u00e1n atribuidas a los esfuerzos de marketing de salud de la agencia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #e8e8e8;\">Se generan 450 leads mensuales en ambas unidades de negocio. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #e8e8e8;\">CPC de $0.55, inferior al promedio en la industria: $0.63.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #e8e8e8;\">43% de los leads del negocio se han generado gracias a Performly.<\/span><\/li>\n<\/ul>\n<div class=\"black-box\">\n<p>&#8220;Como agencia de marketing digital en Latinoam\u00e9rica, <a href=\"https:\/\/www.perform-ly.com\/\">Performly<\/a> cuenta con la capacidad de crear estrategias triunfadoras enfocadas en Performance, para asegurar un ROI positivo en los esfuerzos publicitarios. En la actualidad, nuestra experiencia nos permite obtener un CRT 5x mayor al promedio de la industria en las campa\u00f1as de anuncios&#8221;.<\/p>\n<p><\/p>\n<hr>\n<div>&nbsp;<\/div>\n<div class=\"flex justify-content-between\"><a class=\"cta-button\" href=\"https:\/\/www.perform-ly.com\/\" target=\"_blank\" rel=\"noopener\">Hablemos ahora<\/a> <img decoding=\"async\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/01\/performly-logo.svg\" alt=\"Performly Logo\" width=\"150\"><\/div>\n<\/div>\n<div>&nbsp;<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo aprender\u00e1s como se logr\u00f3 posicionar  a Impilo  dentro del top 3 en Panam\u00e1, utilizando apropiadamente estrategias de marketing de salud.<\/p>\n","protected":false},"author":18,"featured_media":3388,"comment_status":"closed","ping_status":"open","sticky":false,"template":"performly.php","format":"standard","meta":[],"categories":[203,238],"tags":[156,158,162,281,279,164,166],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v20.12) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing de salud | El triunfo de Impilo como cl\u00ednica est\u00e9tica en Panam\u00e1<\/title>\n<meta name=\"description\" content=\"Marketing de salud | Como logramos un retorno del 64% implementando estrategias enfocadas en mercadotecnia de salud | Conoce m\u00e1s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.perform-ly.com\/blog\/marketing-de-salud\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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