{"id":3283,"date":"2021-10-05T20:33:38","date_gmt":"2021-10-05T20:33:38","guid":{"rendered":"https:\/\/blogperformly.ldmclientes.com\/?p=3283"},"modified":"2022-04-22T16:52:30","modified_gmt":"2022-04-22T21:52:30","slug":"mercadotecnia-educativa","status":"publish","type":"post","link":"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/","title":{"rendered":"Caso de \u00e9xito educativo |\u00a0IESA"},"content":{"rendered":"<h2>Conoce c\u00f3mo logramos un ROI 5:3 al implementar campa\u00f1as de mercadotecnia educativa<\/h2>\n<p><span style=\"font-weight: 400;\">El Instituto de Educaci\u00f3n Superior<\/span> (IESA)<a href=\"https:\/\/www.iesa.edu.ve\/conoce-al-iesa\"><span style=\"font-weight: 400;\">,<\/span><\/a><span style=\"font-weight: 400;\"> es una escuela de gerencia, con sede en Panam\u00e1, Rep\u00fablica Dominicana y Venezuela. <\/span><span style=\"font-weight: 400;\">Su misi\u00f3n se enfoca en formar l\u00edderes que a trav\u00e9s de sus conocimientos, contribuyen al crecimiento de entidades p\u00fablicas y privadas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuenta con una oferta educativa de postgrados y formaci\u00f3n ejecutiva de proyecci\u00f3n internacional, bajo un esquema de ense\u00f1anza con el estudiante en el centro del proceso de aprendizaje. <\/span><span style=\"font-weight: 400;\">En la actualidad, 21 de los 28 profesores del cuerpo docente, son Ph.D de las instituciones m\u00e1s prestigiosas del mundo.<\/span><\/p>\n<p>Cuando contactaron a la agencia, su principal objetivo era promocionar toda su oferta acad\u00e9mica en Panam\u00e1, lo cual consisiti\u00f3 en todo un reto, debido a que en Panam\u00e1, no exist\u00eda un conocimiento tan amplio de la trayectoria y calidad de los programas de formaci\u00f3n del IESA. De forma posterior, se busc\u00f3 alcanzar otros mercados, promocionando \u00fanicamente programas gerenciales en digital a diversos pa\u00edses de Am\u00e9rica Latina.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-6067 size-large\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/IESA-1-1024x576.jpeg\" alt=\"Mercadotecnia educativa\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/IESA-1-1024x576.jpeg 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/IESA-1-300x169.jpeg 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/IESA-1-768x432.jpeg 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/IESA-1-500x281.jpeg 500w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/IESA-1.jpeg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>En este art\u00edculo conocer\u00e1s como a trav\u00e9s de una adecuada gesti\u00f3n de campa\u00f1as digitales, enfocado en Publicidad para universidades y una segmentaci\u00f3n correcta de audiencias, logramos una adquisici\u00f3n exponencial de leads y conversiones en tiempo r\u00e9cord.<\/p>\n<div class=\"black-box\">\n<h2><span style=\"font-weight: 400;\">\u00bfQuieres saber c\u00f3mo lo hicimos?, te contamos:<\/span><\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\">Estrategia implementada<\/span><\/li>\n<li>Desarrollo de campa\u00f1as en 2021<\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">KPI\u2019S a medir <\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Resultados<\/span><\/li>\n<li aria-level=\"1\">Conclusi\u00f3n<\/li>\n<\/ol>\n<\/div>\n<h3><em style=\"font-size: var(--h3);\">01.<br \/>\n<\/em>Creamos landings pages de alto rendimiento:<\/h3>\n<p>Con la finalidad de cumplir los objetivos del cliente, se definieron planes de acci\u00f3n especificos, tales como:<\/p>\n<ul>\n<li><strong>Construcci\u00f3n de Landing pages: <\/strong>a partir de lineamientos de performance, creamos una p\u00e1gina de aterrizaje con altas probabilidades de conversi\u00f3n, que incluye formularios de contacto y llamadas a la acci\u00f3n estrat\u00e9gicas, tanto para la versi\u00f3n m\u00f3vil como escritorio.<\/li>\n<li><span style=\"font-weight: 400;\"><strong>Pruebas A\/B:<\/strong> las pruebas A\/B, otorgan la posibilidad de medir la efectividad de diversos aspectos en el dise\u00f1o de las landing pages, con el fin de optimizar el rendimiento, elevar el rango de conversi\u00f3n y realizar ajustes de ser necesario.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La optimizaci\u00f3n de las p\u00e1ginas de de destino a trav\u00e9s de pruebas A\/B, y dise\u00f1os enfocados en <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.perform-ly.com\/blog\/marketing-performance\">marketing performance, <\/a><\/span>ha permitido obtener un rango de conversi\u00f3n de 5.72%, lo que ubica a IESA por encima del promedio en el mercado, que usualmente se sit\u00faa entre 3 a 4%. <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-3835\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Captura-de-Pantalla-2021-12-13-a-las-10.53.46-p.-m.-1024x505.png\" alt=\"Publicidad para universidades\" width=\"620\" height=\"306\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Captura-de-Pantalla-2021-12-13-a-las-10.53.46-p.-m.-1024x505.png 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Captura-de-Pantalla-2021-12-13-a-las-10.53.46-p.-m.-300x148.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Captura-de-Pantalla-2021-12-13-a-las-10.53.46-p.-m.-768x378.png 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Captura-de-Pantalla-2021-12-13-a-las-10.53.46-p.-m.-500x246.png 500w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Captura-de-Pantalla-2021-12-13-a-las-10.53.46-p.-m..png 1242w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<h3><em style=\"font-size: var(--h3);\">02.<br \/>\n<\/em>Desarrollamos campa\u00f1as exitosas en Google Search:<\/h3>\n<p><span style=\"font-weight: 400;\">La elaboraci\u00f3n de campa\u00f1as de Google Search, ha permitido obtener un mayor conocimiento de la audiencia, donde la elecci\u00f3n de palabras claves, ha sido de importancia vital para potenciar las conversiones dentro de la estrategia de mercadotecnia educativa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La segmentaci\u00f3n estuvo dirigida a impactar al p\u00fablico latinoamericano en pa\u00edses claves: Chile, Venezuela, Panam\u00e1 y Rep\u00fablica Dominicana.<\/span><\/p>\n<h4>Resultados:<\/h4>\n<ul>\n<li><strong>Generaci\u00f3n de leads:<\/strong> gran parte de los leads y conversiones de los programas, provienen de las campa\u00f1as de Google Search, debido a que los anuncios son relevantes para el usuario pues los clicks llegan a ser mayores que las impresiones en ellos.<\/li>\n<li><strong>CTR<\/strong>: se ha obtenido un CTR de 7.15%, mientras que la industria maneja un porcentaje promedio del 2% a 3%.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-6069\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Google-ads-1.png\" alt=\"Marketing universitario\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Google-ads-1.png 1000w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Google-ads-1-300x169.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Google-ads-1-768x432.png 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/Google-ads-1-500x281.png 500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><em style=\"font-size: var(--h3);\">03.<br \/>\n<\/em>Perfilamos leads para asegurar la conversi\u00f3n:<\/h3>\n<p><span style=\"font-weight: 400;\">Los potenciales clientes que ingresan a trav\u00e9s de los anuncios y formularios de las landing pages, son evaluados de forma rigurosa por nuestro departamento de sales center. Por consiguiente, se entrega al cliente un lead perfilado con mayores posibilidades de conversi\u00f3n, que cumple con los par\u00e1metros establecidos para optar a los programas gerenciales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los programas gerenciales<\/span><span style=\"font-weight: 400;\"> van dirigidos a ejecutivos, directores, gerentes y empresarios; con m\u00e1s de cinco a\u00f1os de experiencia en el desempe\u00f1o de cargos de niveles de responsabilidad importantes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se trata de un perfil que desea conocer las tendencias m\u00e1s vanguardistas del management global y adquirir una visi\u00f3n sist\u00e9mica de la organizaci\u00f3n donde se encuentra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A partir del primer a\u00f1o, se desarrollaron campa\u00f1as para <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.perform-ly.com\/blog\/generar-leads\/\">generar leads <\/a>,<\/span>con el objetivo de aumentar las inscripciones en los programas acad\u00e9micos. As\u00ed mismo, se busc\u00f3 obtener <\/span><span style=\"font-weight: 400;\">reconocimiento de marca de la instituci\u00f3n. <\/span><\/p>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-6068 size-large\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-487814050-1-1024x683.jpg\" alt=\"Mercadotecnia performance educativa\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-487814050-1-1024x683.jpg 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-487814050-1-300x200.jpg 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-487814050-1-768x512.jpg 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-487814050-1-390x260.jpg 390w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-487814050-1-285x190.jpg 285w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-487814050-1-500x333.jpg 500w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-487814050-1.jpg 1254w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/h2>\n<h4>En el entorno actual, donde la virtualidad ha tomado la delantera, las acciones de marketing deben estar enfocadas a ofrecer soluciones educativas online y de forma global.<\/h4>\n<p><cite>Oscar \u00c1lvarez, Presidente de Performly.<\/cite><\/p>\n<h3><em>04.<br \/>\n<\/em>Resultados exitosos con Performly:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #d9d4d4;\">Se ha logrado un perfilamiento de 189 leads, adquiridos a trav\u00e9s de las campa\u00f1as de anuncios, estrategias de perfilamiento y landing pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #d9d4d4;\">ROI 5:3, atribuido a las campa\u00f1as en Google Search <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #d9d4d4;\">5.72% de conversion rate en landing pages gracias a las estrategias de marketing performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #d9d4d4;\">Alcance dentro del ecosistema digital, hacia diferentes de Am\u00e9rica Latina.<\/span><\/li>\n<\/ul>\n<div class=\"black-box\">\n<p>&#8220;Como agencia de marketing digital en Latinoam\u00e9rica, <a href=\"https:\/\/www.perform-ly.com\/\">Performly<\/a> cuenta con la capacidad de crear estrategias triunfadoras enfocadas en Performance, para asegurar un ROI positivo en los esfuerzos publicitarios. En la actualidad, nuestra experiencia nos permite obtener un CRT 5x mayor al promedio de la industria en las campa\u00f1as de anuncios&#8221;<span style=\"font-size: var(--font-size-b1); font-weight: var(--p-regular);\">. <\/span><\/p>\n<hr>\n<div class=\"flex justify-content-between\"><a class=\"cta-button\" href=\"https:\/\/www.perform-ly.com\/\" target=\"_blank\" rel=\"noopener\">Hablemos ahora<\/a> <img decoding=\"async\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/01\/performly-logo.svg\" alt=\"Performly Logo\" width=\"150\"><\/div>\n<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo conocer\u00e1s como una adecuada estrategia de mercadotecnia educativa,  ha permitido expandir un programa  avanzado de  negocios   hacia diferentes pa\u00edses de Am\u00e9rica Latina.<\/p>\n","protected":false},"author":3,"featured_media":3365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"performly.php","format":"standard","meta":[],"categories":[203,226],"tags":[156,158,162,286,164,166,206],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v20.12) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercadotecnia educativa | Caso de \u00e9xito IESA<\/title>\n<meta name=\"description\" content=\"Mercadotecnia educativa | Conoce c\u00f3mo logramos un ROI 5:3 con estrategias de campa\u00f1as para Am\u00e9rlca Latina |\u00a0Conoce mas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito educativo |\u00a0IESA\" \/>\n<meta property=\"og:description\" content=\"Mercadotecnia educativa | Conoce c\u00f3mo logramos un ROI 5:3 con estrategias de campa\u00f1as para Am\u00e9rlca Latina |\u00a0Conoce mas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Digital | Performly\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.perform-ly.com\/blog\/?s=karina+cachucho\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-05T20:33:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-22T21:52:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-1252745516-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karina Cachucho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/www.perform-ly.com\/blog\/?s=karina+cachucho\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karina Cachucho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/\"},\"author\":{\"name\":\"Karina Cachucho\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#\/schema\/person\/e219987d71676b6e2a89b3b1f995d14c\"},\"headline\":\"Caso de \u00e9xito educativo |\u00a0IESA\",\"datePublished\":\"2021-10-05T20:33:38+00:00\",\"dateModified\":\"2022-04-22T21:52:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/\"},\"wordCount\":856,\"publisher\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#organization\"},\"keywords\":[\"costa rica\",\"florida\",\"guatemala\",\"marketing universitario\",\"mexico\",\"panama\",\"publicidad para universidades\"],\"articleSection\":[\"Casos de \u00e9xito\",\"Educaci\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/\",\"url\":\"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/\",\"name\":\"Mercadotecnia educativa | Caso de \u00e9xito IESA\",\"isPartOf\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#website\"},\"datePublished\":\"2021-10-05T20:33:38+00:00\",\"dateModified\":\"2022-04-22T21:52:30+00:00\",\"description\":\"Mercadotecnia educativa | Conoce c\u00f3mo logramos un ROI 5:3 con estrategias de campa\u00f1as para Am\u00e9rlca Latina |\u00a0Conoce mas\",\"breadcrumb\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.perform-ly.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Caso de \u00e9xito educativo |\u00a0IESA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#website\",\"url\":\"https:\/\/www.perform-ly.com\/blog\/\",\"name\":\"Blog de Marketing Digital | Performly\",\"description\":\"Blog de Marketing Digital\",\"publisher\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.perform-ly.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#organization\",\"name\":\"Blog de Marketing Digital | Performly\",\"url\":\"https:\/\/www.perform-ly.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/cropped-Performly-logo.png\",\"contentUrl\":\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/cropped-Performly-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Blog de Marketing Digital | Performly\"},\"image\":{\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#\/schema\/person\/e219987d71676b6e2a89b3b1f995d14c\",\"name\":\"Karina Cachucho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.perform-ly.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/01\/0.jpg\",\"contentUrl\":\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/01\/0.jpg\",\"caption\":\"Karina Cachucho\"},\"description\":\"9 a\u00f1os de experiencia en las \u00e1reas de Marketing y Negocios, me han permitido desarrollar competencias y habilidades que para crear y dirigir actividades como: Planes de Marketing B2B, B2C, Estrategias para e-commerce y Nuevos Negocios, Clasificados, Medios Multimedia, ATL, BTL, Marketing Digital, lanzamiento de productos, planificaci\u00f3n y compra de medios, y vocer\u00eda en medios de comunicaci\u00f3n (RRPP).\",\"sameAs\":[\"https:\/\/www.perform-ly.com\/blog\/?s=karina+cachucho\",\"https:\/\/www.linkedin.com\/in\/karinacachucho\/\",\"https:\/\/twitter.com\/https:\/\/www.perform-ly.com\/blog\/?s=karina+cachucho\"],\"honorificSuffix\":\"MBA\",\"gender\":\"mujer\",\"jobTitle\":\"Directora Regional\",\"worksFor\":\"Hablemos ahora!\",\"url\":\"https:\/\/www.perform-ly.com\/blog\/author\/karina-cachucho\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mercadotecnia educativa | Caso de \u00e9xito IESA","description":"Mercadotecnia educativa | Conoce c\u00f3mo logramos un ROI 5:3 con estrategias de campa\u00f1as para Am\u00e9rlca Latina |\u00a0Conoce mas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/","og_locale":"es_ES","og_type":"article","og_title":"Caso de \u00e9xito educativo |\u00a0IESA","og_description":"Mercadotecnia educativa | Conoce c\u00f3mo logramos un ROI 5:3 con estrategias de campa\u00f1as para Am\u00e9rlca Latina |\u00a0Conoce mas","og_url":"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/","og_site_name":"Blog de Marketing Digital | Performly","article_author":"https:\/\/www.perform-ly.com\/blog\/?s=karina+cachucho","article_published_time":"2021-10-05T20:33:38+00:00","article_modified_time":"2022-04-22T21:52:30+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/10\/iStock-1252745516-scaled.jpg","type":"image\/jpeg"}],"author":"Karina Cachucho","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/www.perform-ly.com\/blog\/?s=karina+cachucho","twitter_misc":{"Written by":"Karina Cachucho","Est. reading time":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/#article","isPartOf":{"@id":"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/"},"author":{"name":"Karina Cachucho","@id":"https:\/\/www.perform-ly.com\/blog\/#\/schema\/person\/e219987d71676b6e2a89b3b1f995d14c"},"headline":"Caso de \u00e9xito educativo |\u00a0IESA","datePublished":"2021-10-05T20:33:38+00:00","dateModified":"2022-04-22T21:52:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/"},"wordCount":856,"publisher":{"@id":"https:\/\/www.perform-ly.com\/blog\/#organization"},"keywords":["costa rica","florida","guatemala","marketing universitario","mexico","panama","publicidad para universidades"],"articleSection":["Casos de \u00e9xito","Educaci\u00f3n"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/","url":"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/","name":"Mercadotecnia educativa | Caso de \u00e9xito IESA","isPartOf":{"@id":"https:\/\/www.perform-ly.com\/blog\/#website"},"datePublished":"2021-10-05T20:33:38+00:00","dateModified":"2022-04-22T21:52:30+00:00","description":"Mercadotecnia educativa | Conoce c\u00f3mo logramos un ROI 5:3 con estrategias de campa\u00f1as para Am\u00e9rlca Latina |\u00a0Conoce mas","breadcrumb":{"@id":"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.perform-ly.com\/blog\/mercadotecnia-educativa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.perform-ly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Caso de \u00e9xito educativo |\u00a0IESA"}]},{"@type":"WebSite","@id":"https:\/\/www.perform-ly.com\/blog\/#website","url":"https:\/\/www.perform-ly.com\/blog\/","name":"Blog de Marketing Digital | Performly","description":"Blog de Marketing Digital","publisher":{"@id":"https:\/\/www.perform-ly.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.perform-ly.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.perform-ly.com\/blog\/#organization","name":"Blog de Marketing Digital | Performly","url":"https:\/\/www.perform-ly.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.perform-ly.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/cropped-Performly-logo.png","contentUrl":"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/cropped-Performly-logo.png","width":512,"height":512,"caption":"Blog de Marketing Digital | Performly"},"image":{"@id":"https:\/\/www.perform-ly.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.perform-ly.com\/blog\/#\/schema\/person\/e219987d71676b6e2a89b3b1f995d14c","name":"Karina Cachucho","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.perform-ly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/01\/0.jpg","contentUrl":"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/01\/0.jpg","caption":"Karina Cachucho"},"description":"9 a\u00f1os de experiencia en las \u00e1reas de Marketing y Negocios, me han permitido desarrollar competencias y habilidades que para crear y dirigir actividades como: Planes de Marketing B2B, B2C, Estrategias para e-commerce y Nuevos Negocios, Clasificados, Medios Multimedia, ATL, BTL, Marketing Digital, lanzamiento de productos, planificaci\u00f3n y compra de medios, y vocer\u00eda en medios de comunicaci\u00f3n (RRPP).","sameAs":["https:\/\/www.perform-ly.com\/blog\/?s=karina+cachucho","https:\/\/www.linkedin.com\/in\/karinacachucho\/","https:\/\/twitter.com\/https:\/\/www.perform-ly.com\/blog\/?s=karina+cachucho"],"honorificSuffix":"MBA","gender":"mujer","jobTitle":"Directora Regional","worksFor":"Hablemos ahora!","url":"https:\/\/www.perform-ly.com\/blog\/author\/karina-cachucho\/"}]}},"lang":"es","translations":{"es":3283},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/posts\/3283"}],"collection":[{"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/comments?post=3283"}],"version-history":[{"count":163,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/posts\/3283\/revisions"}],"predecessor-version":[{"id":11455,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/posts\/3283\/revisions\/11455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/media\/3365"}],"wp:attachment":[{"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/media?parent=3283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/categories?post=3283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perform-ly.com\/blog\/wp-json\/wp\/v2\/tags?post=3283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}