{"id":30028,"date":"2026-10-27T14:50:32","date_gmt":"2026-10-27T19:50:32","guid":{"rendered":"https:\/\/www.perform-ly.com\/blog\/?p=30028"},"modified":"2026-10-27T15:28:35","modified_gmt":"2026-10-27T20:28:35","slug":"chatgpt-ads-disponible-como-anunciarse","status":"publish","type":"post","link":"https:\/\/www.perform-ly.com\/blog\/chatgpt-ads-disponible-como-anunciarse\/","title":{"rendered":"ChatGPT Ads ya est\u00e1 disponible: qu\u00e9 es y c\u00f3mo anunciar tu marca"},"content":{"rendered":"\n<style>\n\/* ===== Performly \u00b7 sistema de post (tema oscuro) ===== *\/\n.pf-post {\n  color: #f0ede6;\n  line-height: 1.7;\n  font-size: 1.05em;\n}\n.pf-post h1, .pf-post h2, .pf-post h3 { color: #ffffff; }\n.pf-post h1 { font-size: 2.1em !important; line-height: 1.2; margin: 0 0 0.3em; }\n.pf-post h2 { font-size: 1.5em !important; line-height: 1.25; margin: 1.8em 0 0.6em; }\n.pf-post p { margin: 0 0 1.2em; }\n.pf-post ul { margin: 0 0 1.2em 1.2em; padding: 0; }\n.pf-post li { margin-bottom: 0.5em; 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}\n.pf-faq-list details:last-child { border-bottom: 1px solid rgba(255,255,255,0.25); }\n.pf-faq-list summary { cursor: pointer; list-style: none; color: #ffffff; font-weight: 600; font-size: 1.12em !important; display: flex; justify-content: space-between; align-items: center; gap: 1em; }\n.pf-faq-list summary::-webkit-details-marker { display: none; }\n.pf-faq-list summary::after { content: \"+\"; color: #7fb2ff; font-size: 1.3em; line-height: 1; flex-shrink: 0; }\n.pf-faq-list details[open] summary::after { content: \"\\2013\"; }\n.pf-faq-list .pf-faq-a { color: #d8d4cc; margin: 0.7em 0 0; font-size: 1.02em !important; }\n\n\/* ===== CTA a prueba de temas ===== *\/\n.pf-cta-box { background: #0f0f0f !important; border: 1px solid rgba(255,255,255,0.15) !important; border-radius: 16px !important; padding: 32px !important; margin: 40px 0 !important; }\n.pf-cta-box h2 { color: #ffffff !important; font-size: 26px !important; line-height: 1.25 !important; margin: 0 0 14px !important; }\n.pf-cta-box p { color: #d8d4cc !important; font-size: 16px !important; line-height: 1.6 !important; margin: 0 0 14px !important; }\n.pf-btn-primary { display: inline-block !important; background: #ffffff !important; color: #0f0f0f !important; font-weight: 700 !important; text-transform: uppercase !important; letter-spacing: 0.03em !important; text-decoration: none !important; padding: 14px 30px !important; border-radius: 999px !important; font-size: 15px !important; margin-top: 8px !important; }\n.pf-btn-primary:hover { background: #e8e4dc !important; color: #0f0f0f !important; }\n<\/style>\n\n<div class=\"pf-post\">\n\n  <h1>ChatGPT Ads ya est\u00e1 disponible: qu\u00e9 es y c\u00f3mo anunciar tu marca<\/h1>\n\n  <p class=\"pf-subtitle\">ChatGPT Ads lleg\u00f3 a 89 pa\u00edses, incluidos M\u00e9xico, Argentina, Chile, Colombia y Per\u00fa. Descubre c\u00f3mo funciona y c\u00f3mo anunciar tu marca con Performly.<\/p>\n\n  <p class=\"pf-lead\"><strong>ChatGPT Ads es la plataforma publicitaria de OpenAI que permite mostrar anuncios dentro de ChatGPT.<\/strong> El 21 de octubre de 2026, OpenAI anunci\u00f3 su expansi\u00f3n a 26 pa\u00edses m\u00e1s, con lo que ya est\u00e1 disponible en 89 mercados. Para las marcas, esto abre un canal nuevo para llegar a personas que est\u00e1n investigando y comparando antes de comprar.<\/p>\n\n  <h2>\u00bfQu\u00e9 es ChatGPT Ads y por qu\u00e9 importa?<\/h2>\n\n  <p>La publicidad en ChatGPT son anuncios que aparecen dentro de la conversaci\u00f3n, claramente identificados y separados de las respuestas del asistente. Seg\u00fan OpenAI, los anunciantes no acceden a las conversaciones privadas ni a datos personales de los usuarios.<\/p>\n\n  <p>La diferencia con Google Ads es el contexto. Una b\u00fasqueda tradicional se basa en palabras clave. Una conversaci\u00f3n en ChatGPT revela mucho m\u00e1s: qu\u00e9 necesita la persona, qu\u00e9 alternativas est\u00e1 comparando y en qu\u00e9 punto de la decisi\u00f3n est\u00e1. Es publicidad de alta intenci\u00f3n, en el momento en que el usuario eval\u00faa opciones.<\/p>\n\n  <h2>\u00bfD\u00f3nde est\u00e1 disponible ChatGPT Ads?<\/h2>\n\n  <p>Al lanzamiento, el acceso estaba limitado a empresas de Estados Unidos. Hoy la cobertura es global: 89 pa\u00edses, con 14 mercados latinoamericanos a\u00f1adidos en esta \u00faltima ola. OpenAI reporta adem\u00e1s m\u00e1s de 100,000 anunciantes que ya han lanzado campa\u00f1as.<\/p>\n\n  <!-- ===== GR\u00c1FICO: dato h\u00e9roe ===== -->\n  <div class=\"pf-figure\">\n    <div>\n      <span class=\"pf-hero-num\">89<\/span><span class=\"pf-hero-unit\">pa\u00edses<\/span>\n    <\/div>\n    <p class=\"pf-fig-intro\">La cobertura de <strong>ChatGPT Ads<\/strong> es ahora global, operando en 89 mercados con m\u00e1s de <strong>100,000 anunciantes<\/strong> activos actualmente.<\/p>\n    <div class=\"pf-fig-source\">Fuente: OpenAI, octubre 2026<\/div>\n  <\/div>\n\n  <p>Los anuncios se muestran s\u00f3lo en los planes Free y Go. Las suscripciones Plus, Pro y Enterprise siguen sin publicidad.<\/p>\n\n  <h2>\u00bfC\u00f3mo funciona la publicidad en ChatGPT?<\/h2>\n\n  <p>Las campa\u00f1as se gestionan desde el Ads Manager de OpenAI, un panel de autoservicio, o a trav\u00e9s de socios tecnol\u00f3gicos. En t\u00e9rminos generales, el proceso es:<\/p>\n\n  <p class=\"pf-tactic\"><strong>1. Crear la campa\u00f1a:<\/strong> defines tus objetivos, presupuesto y estrategia.<\/p>\n  <p class=\"pf-tactic\"><strong>2. Subir anuncios y creatividades:<\/strong> puedes hacerlo de forma manual o mediante carga masiva.<\/p>\n  <p class=\"pf-tactic\"><strong>3. Lanzar y optimizar:<\/strong> analizar resultados y ajustar el rendimiento sobre la marcha.<\/p>\n\n  <p>La plataforma ofrece modelos de puja por CPM (impresiones) y CPC (clics), adem\u00e1s de herramientas de medici\u00f3n como Conversions API y p\u00edxel de seguimiento. OpenAI ha indicado que seguir\u00e1 sumando formatos, objetivos y opciones de compra, as\u00ed que conviene tener a alguien monitoreando los cambios.<\/p>\n\n  <h2>\u00bfQu\u00e9 tipo de empresas pueden sacarle m\u00e1s provecho?<\/h2>\n\n  <p>Las marcas con procesos de compra reflexivos, donde el cliente compara antes de decidir, tienen m\u00e1s potencial para aprovechar este canal:<\/p>\n\n  <ul>\n    <li>Software y servicios SaaS<\/li>\n    <li>Ecommerce con ticket medio o alto<\/li>\n    <li>Educaci\u00f3n y formaci\u00f3n online<\/li>\n    <li>Servicios financieros y profesionales<\/li>\n    <li>Tecnolog\u00eda y electr\u00f3nica<\/li>\n  <\/ul>\n\n  <p>Los negocios de compra impulsiva o de volumen masivo seguir\u00e1n rindiendo bien en canales maduros como Google Ads, Meta Ads o TikTok Ads. La clave es sumar ChatGPT Ads con criterio, no reemplazar lo que ya funciona.<\/p>\n\n  <h2>C\u00f3mo te ayuda Performly con ChatGPT Ads<\/h2>\n\n  <p>Ser de los primeros en probar un canal nuevo da ventaja, pero tambi\u00e9n implica riesgo si se hace sin estrategia. En Performly te acompa\u00f1amos en todo el proceso:<\/p>\n\n  <p class=\"pf-tactic\"><strong>\u2022 Evaluaci\u00f3n de viabilidad:<\/strong> definimos si ChatGPT Ads tiene sentido para tu negocio y tu embudo.<\/p>\n  <p class=\"pf-tactic\"><strong>\u2022 Estrategia y presupuesto de prueba:<\/strong> lo integramos de forma arm\u00f3nica con tu inversi\u00f3n actual en paid media.<\/p>\n  <p class=\"pf-tactic\"><strong>\u2022 Creatividades y mensajes:<\/strong> adaptados espec\u00edficamente a un entorno conversacional y natural.<\/p>\n  <p class=\"pf-tactic\"><strong>\u2022 Configuraci\u00f3n y medici\u00f3n:<\/strong> puesta a punto de campa\u00f1as, seguimiento riguroso de conversiones y reportes claros.<\/p>\n  <p class=\"pf-tactic\"><strong>\u2022 Visibilidad org\u00e1nica en IA (GEO):<\/strong> trabajamos para que tu marca tambi\u00e9n aparezca en las respuestas de ChatGPT y otras herramientas de IA, sin depender solo de la pauta.<\/p>\n\n  <!-- ===== GENERADOR INTERACTIVO ===== -->\n  <div class=\"pf-wrap\">\n    <span class=\"pf-wrap-badge\">Pru\u00e9balo t\u00fa<\/span>\n    <div class=\"pf-wrap-title\">Visualiza tu marca en ChatGPT<\/div>\n    <p class=\"pf-wrap-sub\">Ingresa los datos de tu empresa y descubre c\u00f3mo se ver\u00eda un anuncio de alta intenci\u00f3n justo cuando tu cliente ideal busca opciones.<\/p>\n    <div class=\"pf-wrap-grid\">\n      <div class=\"pf-wrap-form\">\n        <div class=\"pf-wrap-field\">\n          <label for=\"pfcBrand\">Nombre de tu marca<\/label>\n          <input id=\"pfcBrand\" type=\"text\" maxlength=\"24\" placeholder=\"Ej. Performly\" \/>\n        <\/div>\n        <div class=\"pf-wrap-field\">\n          <label for=\"pfcProduct\">Tu diferenciador<\/label>\n          <input id=\"pfcProduct\" type=\"text\" maxlength=\"40\" placeholder=\"Ej. Agencia de Marketing enfocada en IA\" \/>\n        <\/div>\n        <div class=\"pf-wrap-field\">\n          <label for=\"pfcPrompt\">\u00bfCu\u00e1l ser\u00eda la pregunta que har\u00eda tu cliente ideal?<\/label>\n          <input id=\"pfcPrompt\" type=\"text\" maxlength=\"60\" placeholder=\"Ej. \u00bfC\u00f3mo vender m\u00e1s en internet?\" \/>\n        <\/div>\n        <button class=\"pf-wrap-btn\" id=\"pfwBtn\">Generar Anuncio<\/button>\n      <\/div>\n      \n      <div style=\"flex:0 0 320px; max-width:100%;\">\n        <div class=\"pf-chat-card\" id=\"pfChatMockup\">\n          <div class=\"pf-chat-header\">Vista previa del anuncio<\/div>\n          <div class=\"pf-chat-body\" id=\"pfChatEmpty\">\n            <div class=\"pf-chat-empty\">Llena los campos y haz clic en &#8220;Generar Anuncio&#8221; para ver tu mockup aqu\u00ed \ud83d\udcac<\/div>\n          <\/div>\n          <div class=\"pf-chat-body\" id=\"pfChatContent\" style=\"display:none;\">\n            <!-- User Prompt -->\n            <div class=\"pf-msg\">\n              <div class=\"pf-avatar pf-avatar-user\">T\u00fa<\/div>\n              <div class=\"pf-msg-content\">\n                <p id=\"mockupPrompt\">\u00bfC\u00f3mo vender m\u00e1s en internet?<\/p>\n              <\/div>\n            <\/div>\n            <!-- GPT Response + Ad -->\n            <div class=\"pf-msg\">\n              <div class=\"pf-avatar pf-avatar-gpt\">\n                <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M22.2819 9.82114C22.4842 8.65751 22.1466 7.46467 21.3653 6.55169C20.5841 5.63872 19.4326 5.09327 18.2104 5.05041C17.9351 3.51351 17.0673 2.15846 15.7877 1.25828C14.508 0.358097 12.9099 -0.0267789 11.3195 0.126487C9.72917 0.279752 8.26189 0.96347 7.21415 2.0469C6.16641 3.13032 5.61794 4.53123 5.68817 6.02705C4.54228 6.27376 3.4988 6.90159 2.76678 7.79469C2.03476 8.68779 1.66699 9.78201 1.73711 10.9022C1.51731 12.0628 1.8483 13.2541 2.6289 14.1685C3.40951 15.0829 4.56455 15.6338 5.79093 15.683C6.06649 17.228 6.93874 18.5912 8.22634 19.4975C9.51394 20.4038 11.1219 20.7937 12.7214 20.6402C14.3208 20.4866 15.7951 19.7967 16.8458 18.7051C17.8964 17.6136 18.4423 16.2023 18.3644 14.6946C19.5101 14.4449 20.5516 13.8124 21.2801 12.9151C22.0086 12.0177 22.3734 10.919 22.2819 9.82114ZM11.9542 18.3976C10.5901 18.3976 9.25595 17.9546 8.1407 17.1304L8.29367 17.0425L14.7171 13.3323C14.8621 13.2486 14.9782 13.1258 15.0505 12.979C15.1228 12.8322 15.148 12.668 15.1228 12.5074V5.18738C16.3312 5.56847 17.3377 6.42583 17.9304 7.55182C18.523 8.67781 18.6479 9.97022 18.2721 11.1578L13.1554 17.069C12.7932 17.9254 12.4497 18.1565 11.9542 18.3976ZM4.89885 14.1751C4.22557 13.0152 4.09503 11.6429 4.54228 10.4045L4.69524 10.4924L11.1187 14.2025C11.2636 14.2863 11.433 14.321 11.6023 14.3023C11.7715 14.2837 11.9317 14.2125 12.0594 14.0984V7.54508L14.218 6.29749L9.10134 15.1633C8.65089 15.9452 7.9575 15.8284 7.22896 15.4208L4.89885 14.1751ZM6.02324 4.7925C6.95383 3.68412 8.32236 3.03608 9.77123 2.99818V9.38072C9.77123 9.54477 9.81423 9.7042 9.89617 9.84364C9.97812 9.98308 10.0963 10.0978 10.2393 10.1763L16.6627 13.8864L14.5042 15.134L4.25624 9.22279C3.81177 8.96695 3.53587 8.16315 3.73815 7.42778C4.1611 5.92299 5.0935 4.7925 6.02324 4.7925ZM18.9192 13.5955L12.4958 9.88537C12.3508 9.80159 12.1814 9.7669 12.0121 9.78553C11.8429 9.80416 11.6827 9.87538 11.555 9.98946V16.5428L9.39637 17.7904L14.5131 8.92453C14.9635 8.14264 15.6569 8.25946 16.3854 8.66701L18.9192 10.1293C19.5925 11.2891 19.723 12.6615 19.2758 13.8998L18.9192 13.5955ZM18.7238 6.55169L12.3003 10.2618L10.1418 9.01423L20.3897 3.10301C20.8342 3.35885 21.1101 4.16265 20.9078 4.89802C20.4849 6.40281 19.5525 7.5333 18.6227 7.5333C18.6534 7.20235 18.7013 6.87328 18.7238 6.55169Z\" fill=\"currentColor\"\/><\/svg>\n              <\/div>\n              <div class=\"pf-msg-content\" style=\"width: 100%;\">\n                <p>Aqu\u00ed tienes algunas opciones que te pueden ayudar a lograrlo bas\u00e1ndome en tu necesidad.<\/p>\n                <div class=\"pf-ad-block\">\n                  <span class=\"pf-ad-label\">Patrocinado<\/span>\n                  <strong class=\"pf-ad-title\" id=\"mockupBrand\">Tu Marca<\/strong>\n                  <p class=\"pf-ad-desc\" id=\"mockupProduct\">Tu Producto o Servicio<\/p>\n                  <a href=\"#\" class=\"pf-ad-cta\" onclick=\"event.preventDefault()\">Visitar sitio web<\/a>\n                <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n        <!-- Botones de compartir -->\n        <div class=\"pf-share\" id=\"pfShare\">\n          <p class=\"pf-share-label\">Comp\u00e1rtelo con tu equipo \ud83d\udc47<\/p>\n          <div class=\"pf-share-btns\">\n            <a class=\"pf-share-btn\" id=\"pfShareWa\" href=\"#\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a>\n            <button class=\"pf-share-btn\" id=\"pfShareCopy\" type=\"button\">Copiar enlace<\/button>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <h2>Preguntas frecuentes sobre ChatGPT Ads<\/h2>\n\n  <div class=\"pf-faq-list\">\n    <details>\n      <summary>\u00bfChatGPT Ads est\u00e1 disponible en M\u00e9xico y Latinoam\u00e9rica?<\/summary>\n      <p class=\"pf-faq-a\">S\u00ed. M\u00e9xico y Brasil fueron de los primeros mercados de la regi\u00f3n, y el 21 de octubre se sumaron 14 pa\u00edses m\u00e1s, entre ellos Argentina, Chile, Colombia y Per\u00fa.<\/p>\n    <\/details>\n    <details>\n      <summary>\u00bfLos usuarios de pago ven anuncios?<\/summary>\n      <p class=\"pf-faq-a\">No. Los anuncios solo aparecen en los planes Free y Go.<\/p>\n    <\/details>\n    <details>\n      <summary>\u00bfUna agencia puede gestionar mis campa\u00f1as?<\/summary>\n      <p class=\"pf-faq-a\">S\u00ed. Puedes trabajar con una agencia para planear, ejecutar y medir tus campa\u00f1as, ya sea desde el Ads Manager o con socios tecnol\u00f3gicos.<\/p>\n    <\/details>\n  <\/div>\n\n  <!-- ===== CTA ===== -->\n  <div class=\"pf-cta-box\">\n    <h2>Da el primer paso<\/h2>\n    <p>La publicidad en ChatGPT apenas comienza y los costos de entrada suelen ser m\u00e1s favorables al inicio de un canal. Hablemos y descubre c\u00f3mo incorporar ChatGPT Ads a tu estrategia digital antes que tu competencia.<\/p>\n    <a class=\"pf-btn-primary\" href=\"https:\/\/www.perform-ly.com\/contactanos\">Cont\u00e1ctanos<\/a>\n  <\/div>\n\n<\/div>\n\n<!-- Script interactivo actualizado (URL Din\u00e1mica) -->\n<script>\n(function(){\n  var btn = document.getElementById('pfwBtn');\n  if(!btn) return;\n\n  function val(id){ var el=document.getElementById(id); return el ? el.value.trim() : ''; }\n\n  \/\/ Funci\u00f3n principal para generar el mockup\n  btn.addEventListener('click', function(){\n    var brand = val('pfcBrand');\n    var product = val('pfcProduct');\n    var promptTxt = val('pfcPrompt');\n    \n    \/\/ Textos por defecto si lo dejan vac\u00edo\n    var displayBrand = brand || 'Tu Marca';\n    var displayProduct = product || 'Agencia de Marketing enfocada en IA';\n    var displayPrompt = promptTxt || '\u00bfC\u00f3mo mejorar mis resultados hoy?';\n    \n    document.getElementById('mockupPrompt').textContent = displayPrompt;\n    document.getElementById('mockupBrand').textContent = displayBrand;\n    document.getElementById('mockupProduct').textContent = displayProduct;\n    \n    document.getElementById('pfChatEmpty').style.display = 'none';\n    document.getElementById('pfChatContent').style.display = 'flex';\n\n    \/\/ 1. 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Funci\u00f3n para copiar el enlace exacto\n  var copyBtn = document.getElementById('pfShareCopy');\n  if(copyBtn){\n    copyBtn.addEventListener('click', function(){\n      var urlToCopy = copyBtn.getAttribute('data-url') || window.location.href;\n      var done = function(){ var o=copyBtn.textContent; copyBtn.textContent='\u00a1Copiado!'; setTimeout(function(){copyBtn.textContent=o;},1500); };\n      \n      if(navigator.clipboard && navigator.clipboard.writeText){\n        navigator.clipboard.writeText(urlToCopy).then(done, done);\n      } else {\n        var ta=document.createElement('textarea'); ta.value=urlToCopy; document.body.appendChild(ta); ta.select();\n        try{ document.execCommand('copy'); }catch(e){} document.body.removeChild(ta); done();\n      }\n    });\n  }\n\n  \/\/ 4. 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