{"id":2822,"date":"2021-09-28T21:25:06","date_gmt":"2021-09-29T02:25:06","guid":{"rendered":"https:\/\/blogperformly.ldmclientes.com\/?p=2822"},"modified":"2026-07-13T17:11:36","modified_gmt":"2026-07-13T22:11:36","slug":"publicidad-programatica","status":"publish","type":"post","link":"https:\/\/www.perform-ly.com\/blog\/publicidad-programatica\/","title":{"rendered":"Publicidad program\u00e1tica, aliado en el marketing digital de hoy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Al desarrollar campa\u00f1as de publicidad en medios digitales, los clientes a menudo desean conocer el ROI esperado de antemano. Aqu\u00ed es donde la publicidad program\u00e1tica es nuestro mejor recurso, ya que nos permite determinar la cantidad de personas a las que llegaremos y c\u00f3mo podemos incrementar nuestras interacciones antes de iniciar la estrategia.<\/span><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-1751\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-startup-stock-photos-7075-2-1-scaled-e1630273253388-1024x399.jpg\" alt=\"Ventajas de la publicidad program\u00e1tica\" width=\"800\" height=\"312\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-startup-stock-photos-7075-2-1-scaled-e1630273253388-1024x399.jpg 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-startup-stock-photos-7075-2-1-scaled-e1630273253388-300x117.jpg 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-startup-stock-photos-7075-2-1-scaled-e1630273253388-768x299.jpg 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-startup-stock-photos-7075-2-1-scaled-e1630273253388-1536x599.jpg 1536w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-startup-stock-photos-7075-2-1-scaled-e1630273253388-2048x798.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<p><em>Para elevar la rentabilidad de tu negocio en digital, es necesario contar con estrategias innovadoras que destaquen a tu negocio dentro del ecosistema en l\u00ednea.<\/em><\/p>\n<p><cite>Oscar Alvarez. Director Creativo, LDM<\/cite><\/p>\n<h3><strong>Las principales ventajas de la publicidad program\u00e1tica:<\/strong><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Necesita menos procesos manuales e intervenci\u00f3n humana<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Es posible asegurar que la marca llegue a las personas adecuadas con contenido relevante<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mayores posibilidades de conversi\u00f3n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posibilidades de segmentar y ajustar al nicho de audiencia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mejorar la forma en la que demuestras el ROI con toda la data recolectada<\/span><\/li>\n<\/ul>\n<h3><b>Razones para crear campa\u00f1as de publicidad program\u00e1tica:<\/b><\/h3>\n<h4><em>01. <\/em><b> Automatizaci\u00f3n de procesos <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">La publicidad program\u00e1tica le permite crear campa\u00f1as de manera r\u00e1pida y eficiente. Este tipo de sistema act\u00faa como intermediario en el proceso de compra y venta de un espacio publicitario. Los anuncios se publican autom\u00e1ticamente seg\u00fan la configuraci\u00f3n que haya elegido para su campa\u00f1a publicitaria.<\/span><\/p>\n<h4><em>02. <\/em><b>Transparencia<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">La publicidad program\u00e1tica te permite conocer todos los datos de las campa\u00f1as publicitarias desde el momento en que se lanza hasta el final. Adem\u00e1s de las p\u00e1ginas web y medios donde han aparecido los anuncios, los banners que han generado m\u00e1s clics y cu\u00e1l es el retorno de la inversi\u00f3n.<\/span><\/p>\n<h4><em>03.<\/em> <b>Posicionamiento:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Otro beneficio es su amplio alcance de audiencia. En Internet hay millones de personas conectadas a diario y entre todas esas personas pueden estar tus clientes potenciales. Lo positivo de la publicidad en Internet es la posibilidad de establecer un producto o servicio en la mente de los consumidores. Uno de los m\u00e9todos m\u00e1s utilizados es el retargeting. La publicidad program\u00e1tica permite a los anunciantes conectarse con los espacios publicitarios de los usuarios en el momento deseado y en el espacio geogr\u00e1fico mas conveniente.<\/span><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" class=\"bordes-redondeados aligncenter wp-image-1752\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-karolina-grabowska-5882683-1-1-1024x683.jpg\" alt=\"Caracter\u00edsticas de la publicidad program\u00e1tica\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-karolina-grabowska-5882683-1-1-1024x683.jpg 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-karolina-grabowska-5882683-1-1-300x200.jpg 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-karolina-grabowska-5882683-1-1-768x512.jpg 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-karolina-grabowska-5882683-1-1-1536x1024.jpg 1536w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-karolina-grabowska-5882683-1-1-2048x1365.jpg 2048w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-karolina-grabowska-5882683-1-1-390x260.jpg 390w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-karolina-grabowska-5882683-1-1-285x190.jpg 285w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<p><span style=\"font-weight: 400;\">Podemos concluir que la publicidad program\u00e1tica es una forma de publicidad display que permite a los anunciantes acceder a una gama de espacios publicitarios conocidos como inventarios, a trav\u00e9s de las plataformas tecnol\u00f3gicas m\u00e1s demandadas por los sitios web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sabemos que la Publicidad Program\u00e1tica es un tema muy apasionante, en el que hay muchos temas de inter\u00e9s, por eso te invitamos a visitar nuestra secci\u00f3n de blog. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Performly somos la Agencia de Performance adecuada para su negocio digital<\/span><\/p>\n<p><em>En Performly nos adaptamos a ti. Queremos ser tu aliado en el cambio digital. <\/em><strong><em>Performly<\/em><\/strong><em>.<\/em><\/p>\n<p><em>Y si te quieres saber m\u00e1s sobre nuestro trabajo, visita otros art\u00edculos de nuestro <\/em><strong><em><a href=\"https:\/\/www.perform-ly.com\/blog\/\">blog<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al desarrollar campa\u00f1as de publicidad en medios digitales, los clientes a menudo desean conocer el ROI esperado de antemano. Aqu\u00ed es donde la publicidad program\u00e1tica es nuestro mejor recurso, ya que nos permite conocer la cantidad de personas a las que llegaremos y c\u00f3mo podemos incrementar nuestras interacciones antes de iniciar la estrategia.<\/p>\n","protected":false},"author":34,"featured_media":1753,"comment_status":"closed","ping_status":"open","sticky":false,"template":"performly.php","format":"standard","meta":[],"categories":[152,172],"tags":[156,158,162,186,180,182,164,166],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v20.12) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicidad Program\u00e1tica: aliado en el marketing digital de hoy<\/title>\n<meta name=\"description\" content=\"Generar m\u00e1s ventas con Publicidad Program\u00e1tica | Haz crecer tu negocio hoy. Somos tus aliados en marketing. 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