Beyond Pay-per-Click, it\u2019s a Data-Driven Decision<\/h4>\n\n\n\n![\"SEO](\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/03\/F1-EN-2-1024x575.png\")
<\/figure><\/div>\n\n\nPerformance Digital Marketing is characterized mainly by the management of KPIs, measurable results, and payment for achieved results. Therefore, Performance Marketing strategies are focused on constantly optimizing and staying on top of the latest trends to reach its target audience at the right moment, place, and with the appropriate message.<\/p>\n\n\n\n
Performance in the Digital Marketing World<\/h4>\n\n\n\n
The term Performance is part of various areas of Digital Marketing, including Affiliate Marketing, Sponsored Content, Search Marketing, and Social Media Marketing.<\/p>\n\n\n\n
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies are also considered Performance Marketing campaigns. Search Engine Marketing aims to drive traffic to the website through paid ads on Google, and depending on the objectives, metrics can be used to measure its effectiveness, including Cost per Click (CPC), Cost per Lead (CPL), or Cost per Acquisition (CPA).<\/p>\n\n\n
\n![\"Performance](\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/03\/F2-EN-2-1024x576.png\")
<\/figure><\/div>\n\n\nOn the other hand, SEO Performance Marketing aims to drive traffic to the website without payment, also known as organic traffic, through optimized content in the form of articles, videos, or images. SEO strategies focus on positioning the brand’s content among the top results in search engines with relevant keywords. The performance of each article is analyzed with the number of organic visits to the website, conversion rates, leads, among others.<\/p>\n\n\n\n
Performance Marketing Indicators<\/h3>\n\n\n\n
The goal is to identify whether digital media investment is successful. To measure the performance of strategies, it focuses on the performance of its main indicators: CPM, CPC, CPL, and CPA.<\/p>\n\n\n\n
01.
Cost-Per-Mille (CPM)<\/strong><\/h5>\n\n\n\nCost per thousand, focuses on charging for brand exposure or visibility per thousand views. This indicator allows us to assess the performance of our campaign in the first part of our sales funnel, Awareness. Based on the results obtained, we optimize strategies to reach conversion.<\/p>\n\n\n\n
02.
Cost-Per-Click (CPC)<\/strong><\/h5>\n\n\n\nOne of the most common models. It is the number of times a user clicks on the ad, regardless of whether they complete the purchase on the site or not.<\/p>\n\n\n\n
03.
Cost-Per-Lead (CPL)<\/strong><\/h5>\n\n\n\nCost per lead. As the name suggests, in this type of advertising, payment is made each time the user enters the website through the ad and fills out a registration form or completes a series of steps that provide information to enrich the advertiser’s database.<\/p>\n\n\n\n
04.
Cost-Per-Acquisition (CPA)<\/strong><\/h5>\n\n\n\nCost per acquisition, the advertiser only pays if a transaction is completed through the ad. It is part of a direct conversion strategy.<\/p>\n\n\n\n
Performance Marketing KPIs<\/h3>\n\n\n\n![\"Performance](\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/03\/F6-1024x576.png\")
<\/figure><\/div>\n\n\nMetric analysis is part of the heart of Performance <\/h4>\n\n\n\n
Optimize the results of your campaigns by identifying your business’s Key Performance Indicators (KPIs). Some KPIs are:<\/p>\n\n\n\n
<\/p>\n\n\n\n
\nImpressions<\/h5>\n\n\n\n
Indicates how many times your ads have been shown to the public, found on Facebook, Instagram, or Google Ads channels.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nClick-Through Rate (CTR)<\/h5>\n\n\n\n
To measure the effectiveness of your ad, you can compare Impressions metrics with CTR, which reflects the number of clicks your ad has received.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nEngagement<\/h5>\n\n\n\n
Indicates how many interactions a post has had since its launch compared to the people it has reached. Depending on the strategy’s objective, the number of likes, comments, saves, and shares can be considered. The Engagement metric can be found on social media platforms, Google Analytics<\/a>, and Google Ads.<\/p>\n<\/div><\/div>\n\n\n\n<\/p>\n\n\n\n
Advantages of Performance Marketing<\/h3>\n\n\n\n
Currently, it is one of the fastest-growing areas of digital marketing because it offers significant advantages such as:<\/p>\n\n\n\n
\n- Control over return on investment (ROI)<\/a>.<\/li>\n\n\n\n
- The immediate and tangible results allow for real-time analysis to optimize campaigns.<\/li>\n\n\n\n
- Objective decisions based on data results allow for better investment decisions.<\/li>\n<\/ul>\n\n\n\n
![\"Performance](\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/03\/F5-1024x685.png\")
<\/figure><\/div>\n\n\nPerformance Marketing in Your Business Profitability<\/h3>\n\n\n\n
To know the benefit obtained from an investment or if your company generates enough profit, you must understand the economic unit. Unit Economics<\/strong> allows us to monitor how much it costs us to sell a product and the profitability it generates. This calculation forecasts break-even points, margins, and projections. It can be approached especially from the following metrics:<\/p>\n\n\n\n<\/p>\n\n\n\n
\nCustomer Acquisition Cost (CAC)<\/h5>\n\n\n\n
The result of the sum of marketing investments divided by the number of customers gained during the same period of time. It indicates how much it costs us, monetarily, to acquire a new customer.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nCustomer Lifetime Value (LTV)<\/h5>\n\n\n\n
How much revenue we can expect from a customer during the course of the business relationship. The sum of all the average money left in the company. More purchases equals greater value.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nReturn on Investment (ROI)<\/h5>\n\n\n\n
ROI indicates, in a simple and straightforward manner, the economic value we have obtained as a result of investing a specific budget in the execution of an advertising strategy.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nReturn on Ad Spend (ROAS<\/a>)<\/h5>\n\n\n\nIt allows you to evaluate the performance of investment in marketing campaigns based on the amount of revenue the business generates for every dollar invested.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
Calculate your ROI \/ ROAS within Digital Marketing<\/h3>\n\n\n\n
At Performly<\/a>, we have an ROI \/ ROAS free calculator<\/a> online that will help you understand the performance of your investment in Digital Marketing.<\/p>\n\n\n\n![\"ROI](\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/03\/calculadora-1024x244.png\")
<\/a><\/figure>\n\n\n\nSuccess Cases of Performance Digital Marketing<\/h3>\n\n\n\nReal Estate | Panam\u00e1 Pac\u00edfico<\/h4>\n\n\n\n![\"Real](\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/03\/F3-1024x685.png\")
<\/figure><\/div>\n\n\nPanama Pacifico<\/a> is one of the largest expansion projects in Panama, with a wide range of commercial and real estate development. Their commercial vision was to achieve sales at the same speed that new properties emerge. We achieved this through Real Estate Digital Marketing campaigns in Google Ads, Performance Marketing, A\/B testing, and constant analysis of audience behavior.<\/p>\n\n\n\n<\/p>\n\n\n\n
\nResults obtained:<\/p>\n\n\n\n
\n- Being the first Real Estate success case in Latin America for Google.<\/li>\n\n\n\n
- An average of 20 qualified leads per month.<\/li>\n\n\n\n
- Generating a total of 240 leads per year.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
Pharmaceutical | Servier<\/h4>\n\n\n\n![\"Pharmaceutical](\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2023\/03\/F4-1024x685.png\")
<\/figure><\/div>\n\n\nServier<\/a> is the first independent French pharmaceutical company founded in 1954, with a presence in more than 149 countries worldwide. In 2015, they embarked on a digital transformation, adapting new innovation and technology programs. Their main goal through Performance Digital Marketing strategies was to reach Central America and the Caribbean.<\/p>\n\n\n\n<\/p>\n\n\n\n
\nResults obtained:<\/p>\n\n\n\n
\n- An average of 46 qualified leads generated monthly.<\/li>\n\n\n\n
- CPC at $0.03, lower than the industry average ($0.63).<\/li>\n\n\n\n
- CTR of 2.26% in ads, above the industry average (1%).<\/li>\n\n\n\n
- Ads with over 78,723 clicks.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nImprove the profitability of your business with Performance Digital Marketing strategies. <\/h4>\n\n\n\n
Develop your Digital Marketing plan with experts and maximize your business’s profitability with strategies to increase sales. We are the right Performance Agency<\/a> to grow your brand. Let’s talk about your next digital strategy!<\/p>\n\n\n\n
<\/figure><\/div>\n\n\nPerformance Digital Marketing is characterized mainly by the management of KPIs, measurable results, and payment for achieved results. Therefore, Performance Marketing strategies are focused on constantly optimizing and staying on top of the latest trends to reach its target audience at the right moment, place, and with the appropriate message.<\/p>\n\n\n\n
Performance in the Digital Marketing World<\/h4>\n\n\n\n
The term Performance is part of various areas of Digital Marketing, including Affiliate Marketing, Sponsored Content, Search Marketing, and Social Media Marketing.<\/p>\n\n\n\n
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies are also considered Performance Marketing campaigns. Search Engine Marketing aims to drive traffic to the website through paid ads on Google, and depending on the objectives, metrics can be used to measure its effectiveness, including Cost per Click (CPC), Cost per Lead (CPL), or Cost per Acquisition (CPA).<\/p>\n\n\n
<\/figure><\/div>\n\n\nOn the other hand, SEO Performance Marketing aims to drive traffic to the website without payment, also known as organic traffic, through optimized content in the form of articles, videos, or images. SEO strategies focus on positioning the brand’s content among the top results in search engines with relevant keywords. The performance of each article is analyzed with the number of organic visits to the website, conversion rates, leads, among others.<\/p>\n\n\n\n
Performance Marketing Indicators<\/h3>\n\n\n\n
The goal is to identify whether digital media investment is successful. To measure the performance of strategies, it focuses on the performance of its main indicators: CPM, CPC, CPL, and CPA.<\/p>\n\n\n\n
01.
Cost-Per-Mille (CPM)<\/strong><\/h5>\n\n\n\nCost per thousand, focuses on charging for brand exposure or visibility per thousand views. This indicator allows us to assess the performance of our campaign in the first part of our sales funnel, Awareness. Based on the results obtained, we optimize strategies to reach conversion.<\/p>\n\n\n\n
02.
Cost-Per-Click (CPC)<\/strong><\/h5>\n\n\n\nOne of the most common models. It is the number of times a user clicks on the ad, regardless of whether they complete the purchase on the site or not.<\/p>\n\n\n\n
03.
Cost-Per-Lead (CPL)<\/strong><\/h5>\n\n\n\nCost per lead. As the name suggests, in this type of advertising, payment is made each time the user enters the website through the ad and fills out a registration form or completes a series of steps that provide information to enrich the advertiser’s database.<\/p>\n\n\n\n
04.
Cost-Per-Acquisition (CPA)<\/strong><\/h5>\n\n\n\nCost per acquisition, the advertiser only pays if a transaction is completed through the ad. It is part of a direct conversion strategy.<\/p>\n\n\n\n
Performance Marketing KPIs<\/h3>\n\n\n\n<\/figure><\/div>\n\n\nMetric analysis is part of the heart of Performance <\/h4>\n\n\n\n
Optimize the results of your campaigns by identifying your business’s Key Performance Indicators (KPIs). Some KPIs are:<\/p>\n\n\n\n
<\/p>\n\n\n\n
\nImpressions<\/h5>\n\n\n\n
Indicates how many times your ads have been shown to the public, found on Facebook, Instagram, or Google Ads channels.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nClick-Through Rate (CTR)<\/h5>\n\n\n\n
To measure the effectiveness of your ad, you can compare Impressions metrics with CTR, which reflects the number of clicks your ad has received.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nEngagement<\/h5>\n\n\n\n
Indicates how many interactions a post has had since its launch compared to the people it has reached. Depending on the strategy’s objective, the number of likes, comments, saves, and shares can be considered. The Engagement metric can be found on social media platforms, Google Analytics<\/a>, and Google Ads.<\/p>\n<\/div><\/div>\n\n\n\n<\/p>\n\n\n\n
Advantages of Performance Marketing<\/h3>\n\n\n\n
Currently, it is one of the fastest-growing areas of digital marketing because it offers significant advantages such as:<\/p>\n\n\n\n
\n- Control over return on investment (ROI)<\/a>.<\/li>\n\n\n\n
- The immediate and tangible results allow for real-time analysis to optimize campaigns.<\/li>\n\n\n\n
- Objective decisions based on data results allow for better investment decisions.<\/li>\n<\/ul>\n\n\n\n
<\/figure><\/div>\n\n\nPerformance Marketing in Your Business Profitability<\/h3>\n\n\n\n
To know the benefit obtained from an investment or if your company generates enough profit, you must understand the economic unit. Unit Economics<\/strong> allows us to monitor how much it costs us to sell a product and the profitability it generates. This calculation forecasts break-even points, margins, and projections. It can be approached especially from the following metrics:<\/p>\n\n\n\n<\/p>\n\n\n\n
\nCustomer Acquisition Cost (CAC)<\/h5>\n\n\n\n
The result of the sum of marketing investments divided by the number of customers gained during the same period of time. It indicates how much it costs us, monetarily, to acquire a new customer.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nCustomer Lifetime Value (LTV)<\/h5>\n\n\n\n
How much revenue we can expect from a customer during the course of the business relationship. The sum of all the average money left in the company. More purchases equals greater value.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nReturn on Investment (ROI)<\/h5>\n\n\n\n
ROI indicates, in a simple and straightforward manner, the economic value we have obtained as a result of investing a specific budget in the execution of an advertising strategy.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nReturn on Ad Spend (ROAS<\/a>)<\/h5>\n\n\n\nIt allows you to evaluate the performance of investment in marketing campaigns based on the amount of revenue the business generates for every dollar invested.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
Calculate your ROI \/ ROAS within Digital Marketing<\/h3>\n\n\n\n
At Performly<\/a>, we have an ROI \/ ROAS free calculator<\/a> online that will help you understand the performance of your investment in Digital Marketing.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nSuccess Cases of Performance Digital Marketing<\/h3>\n\n\n\nReal Estate | Panam\u00e1 Pac\u00edfico<\/h4>\n\n\n\n<\/figure><\/div>\n\n\nPanama Pacifico<\/a> is one of the largest expansion projects in Panama, with a wide range of commercial and real estate development. Their commercial vision was to achieve sales at the same speed that new properties emerge. We achieved this through Real Estate Digital Marketing campaigns in Google Ads, Performance Marketing, A\/B testing, and constant analysis of audience behavior.<\/p>\n\n\n\n<\/p>\n\n\n\n
\nResults obtained:<\/p>\n\n\n\n
\n- Being the first Real Estate success case in Latin America for Google.<\/li>\n\n\n\n
- An average of 20 qualified leads per month.<\/li>\n\n\n\n
- Generating a total of 240 leads per year.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
Pharmaceutical | Servier<\/h4>\n\n\n\n<\/figure><\/div>\n\n\nServier<\/a> is the first independent French pharmaceutical company founded in 1954, with a presence in more than 149 countries worldwide. In 2015, they embarked on a digital transformation, adapting new innovation and technology programs. Their main goal through Performance Digital Marketing strategies was to reach Central America and the Caribbean.<\/p>\n\n\n\n<\/p>\n\n\n\n
\nResults obtained:<\/p>\n\n\n\n
\n- An average of 46 qualified leads generated monthly.<\/li>\n\n\n\n
- CPC at $0.03, lower than the industry average ($0.63).<\/li>\n\n\n\n
- CTR of 2.26% in ads, above the industry average (1%).<\/li>\n\n\n\n
- Ads with over 78,723 clicks.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nImprove the profitability of your business with Performance Digital Marketing strategies. <\/h4>\n\n\n\n
Develop your Digital Marketing plan with experts and maximize your business’s profitability with strategies to increase sales. We are the right Performance Agency<\/a> to grow your brand. Let’s talk about your next digital strategy!<\/p>\n\n\n\n
Cost-Per-Click (CPC)<\/strong><\/h5>\n\n\n\n
One of the most common models. It is the number of times a user clicks on the ad, regardless of whether they complete the purchase on the site or not.<\/p>\n\n\n\n
03.
Cost-Per-Lead (CPL)<\/strong><\/h5>\n\n\n\nCost per lead. As the name suggests, in this type of advertising, payment is made each time the user enters the website through the ad and fills out a registration form or completes a series of steps that provide information to enrich the advertiser’s database.<\/p>\n\n\n\n
04.
Cost-Per-Acquisition (CPA)<\/strong><\/h5>\n\n\n\nCost per acquisition, the advertiser only pays if a transaction is completed through the ad. It is part of a direct conversion strategy.<\/p>\n\n\n\n
Performance Marketing KPIs<\/h3>\n\n\n\n<\/figure><\/div>\n\n\nMetric analysis is part of the heart of Performance <\/h4>\n\n\n\n
Optimize the results of your campaigns by identifying your business’s Key Performance Indicators (KPIs). Some KPIs are:<\/p>\n\n\n\n
<\/p>\n\n\n\n
\nImpressions<\/h5>\n\n\n\n
Indicates how many times your ads have been shown to the public, found on Facebook, Instagram, or Google Ads channels.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nClick-Through Rate (CTR)<\/h5>\n\n\n\n
To measure the effectiveness of your ad, you can compare Impressions metrics with CTR, which reflects the number of clicks your ad has received.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nEngagement<\/h5>\n\n\n\n
Indicates how many interactions a post has had since its launch compared to the people it has reached. Depending on the strategy’s objective, the number of likes, comments, saves, and shares can be considered. The Engagement metric can be found on social media platforms, Google Analytics<\/a>, and Google Ads.<\/p>\n<\/div><\/div>\n\n\n\n<\/p>\n\n\n\n
Advantages of Performance Marketing<\/h3>\n\n\n\n
Currently, it is one of the fastest-growing areas of digital marketing because it offers significant advantages such as:<\/p>\n\n\n\n
\n- Control over return on investment (ROI)<\/a>.<\/li>\n\n\n\n
- The immediate and tangible results allow for real-time analysis to optimize campaigns.<\/li>\n\n\n\n
- Objective decisions based on data results allow for better investment decisions.<\/li>\n<\/ul>\n\n\n\n
<\/figure><\/div>\n\n\nPerformance Marketing in Your Business Profitability<\/h3>\n\n\n\n
To know the benefit obtained from an investment or if your company generates enough profit, you must understand the economic unit. Unit Economics<\/strong> allows us to monitor how much it costs us to sell a product and the profitability it generates. This calculation forecasts break-even points, margins, and projections. It can be approached especially from the following metrics:<\/p>\n\n\n\n<\/p>\n\n\n\n
\nCustomer Acquisition Cost (CAC)<\/h5>\n\n\n\n
The result of the sum of marketing investments divided by the number of customers gained during the same period of time. It indicates how much it costs us, monetarily, to acquire a new customer.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nCustomer Lifetime Value (LTV)<\/h5>\n\n\n\n
How much revenue we can expect from a customer during the course of the business relationship. The sum of all the average money left in the company. More purchases equals greater value.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nReturn on Investment (ROI)<\/h5>\n\n\n\n
ROI indicates, in a simple and straightforward manner, the economic value we have obtained as a result of investing a specific budget in the execution of an advertising strategy.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nReturn on Ad Spend (ROAS<\/a>)<\/h5>\n\n\n\nIt allows you to evaluate the performance of investment in marketing campaigns based on the amount of revenue the business generates for every dollar invested.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
Calculate your ROI \/ ROAS within Digital Marketing<\/h3>\n\n\n\n
At Performly<\/a>, we have an ROI \/ ROAS free calculator<\/a> online that will help you understand the performance of your investment in Digital Marketing.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nSuccess Cases of Performance Digital Marketing<\/h3>\n\n\n\nReal Estate | Panam\u00e1 Pac\u00edfico<\/h4>\n\n\n\n<\/figure><\/div>\n\n\nPanama Pacifico<\/a> is one of the largest expansion projects in Panama, with a wide range of commercial and real estate development. Their commercial vision was to achieve sales at the same speed that new properties emerge. We achieved this through Real Estate Digital Marketing campaigns in Google Ads, Performance Marketing, A\/B testing, and constant analysis of audience behavior.<\/p>\n\n\n\n<\/p>\n\n\n\n
\nResults obtained:<\/p>\n\n\n\n
\n- Being the first Real Estate success case in Latin America for Google.<\/li>\n\n\n\n
- An average of 20 qualified leads per month.<\/li>\n\n\n\n
- Generating a total of 240 leads per year.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
Pharmaceutical | Servier<\/h4>\n\n\n\n<\/figure><\/div>\n\n\nServier<\/a> is the first independent French pharmaceutical company founded in 1954, with a presence in more than 149 countries worldwide. In 2015, they embarked on a digital transformation, adapting new innovation and technology programs. Their main goal through Performance Digital Marketing strategies was to reach Central America and the Caribbean.<\/p>\n\n\n\n<\/p>\n\n\n\n
\nResults obtained:<\/p>\n\n\n\n
\n- An average of 46 qualified leads generated monthly.<\/li>\n\n\n\n
- CPC at $0.03, lower than the industry average ($0.63).<\/li>\n\n\n\n
- CTR of 2.26% in ads, above the industry average (1%).<\/li>\n\n\n\n
- Ads with over 78,723 clicks.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nImprove the profitability of your business with Performance Digital Marketing strategies. <\/h4>\n\n\n\n
Develop your Digital Marketing plan with experts and maximize your business’s profitability with strategies to increase sales. We are the right Performance Agency<\/a> to grow your brand. Let’s talk about your next digital strategy!<\/p>\n\n\n\n
Cost-Per-Acquisition (CPA)<\/strong><\/h5>\n\n\n\n
Cost per acquisition, the advertiser only pays if a transaction is completed through the ad. It is part of a direct conversion strategy.<\/p>\n\n\n\n
Performance Marketing KPIs<\/h3>\n\n\n\n<\/figure><\/div>\n\n\nMetric analysis is part of the heart of Performance <\/h4>\n\n\n\n
Optimize the results of your campaigns by identifying your business’s Key Performance Indicators (KPIs). Some KPIs are:<\/p>\n\n\n\n
<\/p>\n\n\n\n
\nImpressions<\/h5>\n\n\n\n
Indicates how many times your ads have been shown to the public, found on Facebook, Instagram, or Google Ads channels.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nClick-Through Rate (CTR)<\/h5>\n\n\n\n
To measure the effectiveness of your ad, you can compare Impressions metrics with CTR, which reflects the number of clicks your ad has received.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nEngagement<\/h5>\n\n\n\n
Indicates how many interactions a post has had since its launch compared to the people it has reached. Depending on the strategy’s objective, the number of likes, comments, saves, and shares can be considered. The Engagement metric can be found on social media platforms, Google Analytics<\/a>, and Google Ads.<\/p>\n<\/div><\/div>\n\n\n\n<\/p>\n\n\n\n
Advantages of Performance Marketing<\/h3>\n\n\n\n
Currently, it is one of the fastest-growing areas of digital marketing because it offers significant advantages such as:<\/p>\n\n\n\n
\n- Control over return on investment (ROI)<\/a>.<\/li>\n\n\n\n
- The immediate and tangible results allow for real-time analysis to optimize campaigns.<\/li>\n\n\n\n
- Objective decisions based on data results allow for better investment decisions.<\/li>\n<\/ul>\n\n\n\n
<\/figure><\/div>\n\n\nPerformance Marketing in Your Business Profitability<\/h3>\n\n\n\n
To know the benefit obtained from an investment or if your company generates enough profit, you must understand the economic unit. Unit Economics<\/strong> allows us to monitor how much it costs us to sell a product and the profitability it generates. This calculation forecasts break-even points, margins, and projections. It can be approached especially from the following metrics:<\/p>\n\n\n\n<\/p>\n\n\n\n
\nCustomer Acquisition Cost (CAC)<\/h5>\n\n\n\n
The result of the sum of marketing investments divided by the number of customers gained during the same period of time. It indicates how much it costs us, monetarily, to acquire a new customer.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nCustomer Lifetime Value (LTV)<\/h5>\n\n\n\n
How much revenue we can expect from a customer during the course of the business relationship. The sum of all the average money left in the company. More purchases equals greater value.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nReturn on Investment (ROI)<\/h5>\n\n\n\n
ROI indicates, in a simple and straightforward manner, the economic value we have obtained as a result of investing a specific budget in the execution of an advertising strategy.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nReturn on Ad Spend (ROAS<\/a>)<\/h5>\n\n\n\nIt allows you to evaluate the performance of investment in marketing campaigns based on the amount of revenue the business generates for every dollar invested.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
Calculate your ROI \/ ROAS within Digital Marketing<\/h3>\n\n\n\n
At Performly<\/a>, we have an ROI \/ ROAS free calculator<\/a> online that will help you understand the performance of your investment in Digital Marketing.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nSuccess Cases of Performance Digital Marketing<\/h3>\n\n\n\nReal Estate | Panam\u00e1 Pac\u00edfico<\/h4>\n\n\n\n<\/figure><\/div>\n\n\nPanama Pacifico<\/a> is one of the largest expansion projects in Panama, with a wide range of commercial and real estate development. Their commercial vision was to achieve sales at the same speed that new properties emerge. We achieved this through Real Estate Digital Marketing campaigns in Google Ads, Performance Marketing, A\/B testing, and constant analysis of audience behavior.<\/p>\n\n\n\n<\/p>\n\n\n\n
\nResults obtained:<\/p>\n\n\n\n
\n- Being the first Real Estate success case in Latin America for Google.<\/li>\n\n\n\n
- An average of 20 qualified leads per month.<\/li>\n\n\n\n
- Generating a total of 240 leads per year.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
Pharmaceutical | Servier<\/h4>\n\n\n\n<\/figure><\/div>\n\n\nServier<\/a> is the first independent French pharmaceutical company founded in 1954, with a presence in more than 149 countries worldwide. In 2015, they embarked on a digital transformation, adapting new innovation and technology programs. Their main goal through Performance Digital Marketing strategies was to reach Central America and the Caribbean.<\/p>\n\n\n\n<\/p>\n\n\n\n
\nResults obtained:<\/p>\n\n\n\n
\n- An average of 46 qualified leads generated monthly.<\/li>\n\n\n\n
- CPC at $0.03, lower than the industry average ($0.63).<\/li>\n\n\n\n
- CTR of 2.26% in ads, above the industry average (1%).<\/li>\n\n\n\n
- Ads with over 78,723 clicks.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
\nImprove the profitability of your business with Performance Digital Marketing strategies. <\/h4>\n\n\n\n
Develop your Digital Marketing plan with experts and maximize your business’s profitability with strategies to increase sales. We are the right Performance Agency<\/a> to grow your brand. Let’s talk about your next digital strategy!<\/p>\n\n\n\n
<\/figure><\/div>\n\n\nMetric analysis is part of the heart of Performance <\/h4>\n\n\n\n
Optimize the results of your campaigns by identifying your business’s Key Performance Indicators (KPIs). Some KPIs are:<\/p>\n\n\n\n
<\/p>\n\n\n\n
Impressions<\/h5>\n\n\n\n
Indicates how many times your ads have been shown to the public, found on Facebook, Instagram, or Google Ads channels.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
Click-Through Rate (CTR)<\/h5>\n\n\n\n
To measure the effectiveness of your ad, you can compare Impressions metrics with CTR, which reflects the number of clicks your ad has received.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
Engagement<\/h5>\n\n\n\n
Indicates how many interactions a post has had since its launch compared to the people it has reached. Depending on the strategy’s objective, the number of likes, comments, saves, and shares can be considered. The Engagement metric can be found on social media platforms, Google Analytics<\/a>, and Google Ads.<\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\n Currently, it is one of the fastest-growing areas of digital marketing because it offers significant advantages such as:<\/p>\n\n\n\n To know the benefit obtained from an investment or if your company generates enough profit, you must understand the economic unit. Unit Economics<\/strong> allows us to monitor how much it costs us to sell a product and the profitability it generates. This calculation forecasts break-even points, margins, and projections. It can be approached especially from the following metrics:<\/p>\n\n\n\n <\/p>\n\n\n\n The result of the sum of marketing investments divided by the number of customers gained during the same period of time. It indicates how much it costs us, monetarily, to acquire a new customer.<\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\n How much revenue we can expect from a customer during the course of the business relationship. The sum of all the average money left in the company. More purchases equals greater value.<\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\n ROI indicates, in a simple and straightforward manner, the economic value we have obtained as a result of investing a specific budget in the execution of an advertising strategy.<\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\n It allows you to evaluate the performance of investment in marketing campaigns based on the amount of revenue the business generates for every dollar invested.<\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\n At Performly<\/a>, we have an ROI \/ ROAS free calculator<\/a> online that will help you understand the performance of your investment in Digital Marketing.<\/p>\n\n\n\n Panama Pacifico<\/a> is one of the largest expansion projects in Panama, with a wide range of commercial and real estate development. Their commercial vision was to achieve sales at the same speed that new properties emerge. We achieved this through Real Estate Digital Marketing campaigns in Google Ads, Performance Marketing, A\/B testing, and constant analysis of audience behavior.<\/p>\n\n\n\n <\/p>\n\n\n\n Results obtained:<\/p>\n\n\n\n <\/p>\n\n\n\n Servier<\/a> is the first independent French pharmaceutical company founded in 1954, with a presence in more than 149 countries worldwide. In 2015, they embarked on a digital transformation, adapting new innovation and technology programs. Their main goal through Performance Digital Marketing strategies was to reach Central America and the Caribbean.<\/p>\n\n\n\n <\/p>\n\n\n\n Results obtained:<\/p>\n\n\n\n <\/p>\n\n\n\n Develop your Digital Marketing plan with experts and maximize your business’s profitability with strategies to increase sales. We are the right Performance Agency<\/a> to grow your brand. Let’s talk about your next digital strategy!<\/p>\n\n\n\nAdvantages of Performance Marketing<\/h3>\n\n\n\n
\n
<\/figure><\/div>\n\n\nPerformance Marketing in Your Business Profitability<\/h3>\n\n\n\n
Customer Acquisition Cost (CAC)<\/h5>\n\n\n\n
Customer Lifetime Value (LTV)<\/h5>\n\n\n\n
Return on Investment (ROI)<\/h5>\n\n\n\n
Return on Ad Spend (ROAS<\/a>)<\/h5>\n\n\n\n
Calculate your ROI \/ ROAS within Digital Marketing<\/h3>\n\n\n\n
<\/a><\/figure>\n\n\n\nSuccess Cases of Performance Digital Marketing<\/h3>\n\n\n\n
Real Estate | Panam\u00e1 Pac\u00edfico<\/h4>\n\n\n
<\/figure><\/div>\n\n\n\n
Pharmaceutical | Servier<\/h4>\n\n\n
<\/figure><\/div>\n\n\n\n
Improve the profitability of your business with Performance Digital Marketing strategies. <\/h4>\n\n\n\n
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