{"id":12551,"date":"2022-12-05T17:19:05","date_gmt":"2022-12-05T22:19:05","guid":{"rendered":"https:\/\/www.perform-ly.com\/blog\/?p=12551"},"modified":"2023-08-15T09:31:57","modified_gmt":"2023-08-15T14:31:57","slug":"forbes-performly","status":"publish","type":"post","link":"https:\/\/www.perform-ly.com\/blog\/forbes-performly\/","title":{"rendered":"Forbes: Marketing Digital y el Boom del Streaming"},"content":{"rendered":"\n

El CEO de nuestro Grupo Endavant, Alberto \u00c1lvarez<\/a>, estuvo con Forbes Centroam\u00e9rica<\/a> para compartir valiosos insights sobre el crecimiento del consumo del streaming en Latinoam\u00e9rica. Esta conversaci\u00f3n se llev\u00f3 a cabo dentro de la categor\u00eda de Forbes Marketing Digital.<\/h4>\n\n\n\n

Como Endavant Group<\/a>, somos l\u00edderes en mercadeo digital, innovaci\u00f3n y adtech. Tenemos presencia en m\u00e1s de 10 pa\u00edses y sede en Estados Unidos<\/a>. De esta forma, creamos y desarrollamos marcas l\u00edderes con base en mercadeo digital<\/a> y ADN de innovaci\u00f3n que las convierten en disruptoras y referentes de cada una de sus industrias, generando impacto y evoluci\u00f3n en el ecosistema digital.<\/p>\n\n\n\n

\"Performly\n\"<\/figure>\n\n\n\n

Endavant lo conformamos un grupo de 5 empresas l\u00edderes. Performly<\/a>, es una de ellas. Somos una agencia especializada en ROI-driven marketing y estrategias de performance que impulsan negocios en el ecosistema digital. Nos centramos en ofrecer soluciones estrat\u00e9gicas con enfoque comercial en el \u00e1mbito digital que maximicen el ROI de nuestros clientes. <\/p>\n\n\n\n

\n

Nuestro ADN fue dise\u00f1ado para superar cualquier reto y transformar problemas en oportunidades, enfocados en obtener resultados. Hicimos que la palabra performance fuese parte de nuestro d\u00eda a d\u00eda hasta enamorarnos de ella. Nuestro mindset hacia el performance y la innovaci\u00f3n, le da vida a nuestro nombre.\u201d<\/em><\/p>\nOscar A. \u00c1lvarez, Presidente de Performly<\/a> <\/cite><\/blockquote>\n\n\n\n

FORBES Y ENDAVANT <\/strong>
Agencia de Marketing Digital reconocida por Forbes Centroam\u00e9rica<\/h4>\n\n\n\n

Forbes<\/a> es una marca reconocida mundialmente por compartir informaci\u00f3n confiable, y es respetada por todos los tomadores de decisiones, quienes la consideran una referencia de oro dentro del periodismo especializado, investigaci\u00f3n y predicciones precisas.<\/p>\n\n\n\n

Nuestro CEO, Alberto \u00c1lvarez<\/a>, comparti\u00f3 con Forbes informaci\u00f3n relevante sobre \u201cLas marcas y el BOOM del Streaming en Latinoam\u00e9rica<\/a>\u201d.<\/p>\n\n\n

\n
\"Agencia<\/figure><\/div>\n\n\n

Dentro del art\u00edculo, nuestro CEO, comenta sobre el gran impacto que Connected TV generar\u00e1 en la transformaci\u00f3n del marketing, y afirma que en Endavant, a trav\u00e9s de Future Media<\/a>, seremos catalizadores de esa transformaci\u00f3n. <\/p>\n\n\n\n

\n

77% de la poblaci\u00f3n en Latinoam\u00e9rica consume video desde diferentes dispositivos a trav\u00e9s de plataformas OTT (over-the-top). Estamos hablando de alrededor de 490 millones de usuarios\u201d.<\/em><\/p>\nAlberto \u00c1lvarez, CEO Endavant<\/cite><\/blockquote>\n\n\n\n

Connected TV es Marketing Digital <\/h4>\n\n\n\n

La forma de ver televisi\u00f3n ha cambiado fundamentalmente en los \u00faltimos a\u00f1os, y el concepto de Connected TV se ha popularizado. El Streaming ha crecido muy r\u00e1pidamente a nivel de penetraci\u00f3n de mercado y tambi\u00e9n en AdSpend (+53% vs. 2021) de marcas innovadoras. Pero, \u00bfqu\u00e9 es Connected TV y qu\u00e9 tiene que ver con Marketing Digital? Las plataformas de Televisi\u00f3n Conectada (CTV) permiten la transmisi\u00f3n de contenido de v\u00eddeo a trav\u00e9s, generalmente, de un dispositivo como Xbox, PlayStation, Amazon Fire TV, Apple TV, entre otros. <\/p>\n\n\n\n

Para atender esta necesidad creciente en nuestra regi\u00f3n, desde Performly trabajamos en conjunto con nuestra empresa hermana Future Media<\/a>, la primera primera ad network de TV Digital en Latinoam\u00e9rica, para llevar a nuestros clientes soluciones integrales que impulsen sus negocios a trav\u00e9s de la mezcla estrat\u00e9gica de performance con Connected TV, pues 70% de los usuarios de Internet consumen contenido en CTV.<\/p>\n\n\n

\n
\"Agencia<\/figure><\/div>\n\n\n

El rol de las plataformas de streaming, as\u00ed como del resto de las OTTs, es complementar la experiencia del usuario para lograr un eficaz medio que sume a tu estrategia omnicanal de comunicaci\u00f3n para obtener resultados de negocio concretos. Adem\u00e1s, esta integraci\u00f3n te permite conectar con audiencias m\u00e1s j\u00f3venes, crear mensajes directos y de mayor impacto gracias a una segmentaci\u00f3n inteligente y con atributos m\u00e1s espec\u00edficos para tu marca.<\/p>\n\n\n\n

Para cerrar, citamos a nuestro CEO, que comenta en Forbes Marketing Digital, que \u201csi algo he aprendido de la nueva era del marketing digital, es que si no avanzas, est\u00e1s retrocediendo. El mundo avanza, a pesar de nosotros.<\/em>“<\/p>\n\n\n\n

\n

Si quieres conocer m\u00e1s sobre esta tendencia y c\u00f3mo aprovecharla…<\/h4>\n\n\n\n

Puedes conversar con nuestros expertos sobre Marketing Digital <\/a>y Connected TV, para encontrar soluciones integrales y cubrir las necesidades de tu marca. <\/p>\n\n\n\n

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Hablemos ahora<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Performly\"<\/a><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

El CEO de nuestro Grupo Endavant, Alberto \u00c1lvarez, estuvo con Forbes Centroam\u00e9rica para compartir valiosos insights sobre el crecimiento del consumo del streaming en Latinoam\u00e9rica. Esta conversaci\u00f3n se llev\u00f3 a cabo dentro de la categor\u00eda de Forbes Marketing Digital. Como Endavant Group, somos l\u00edderes en mercadeo digital, innovaci\u00f3n y adtech. Tenemos presencia en m\u00e1s de […]<\/p>\n","protected":false},"author":3,"featured_media":12952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"performly.php","format":"standard","meta":[],"categories":[150],"tags":[447,445,453,443,451,365,369,367,375,373,371],"acf":[],"yoast_head":"\nPerformly en Forbes: Marketing Digital y el Boom del Streaming<\/title>\n<meta name=\"description\" content=\"Forbes entrevista al grupo Endavant sobre el BOOM del streaming y marketing digital | Conoce m\u00e1s sobre las plataformas CTV\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.perform-ly.com\/blog\/forbes-performly\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forbes: Marketing Digital y el Boom del Streaming\" \/>\n<meta property=\"og:description\" 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