{"id":12220,"date":"2022-10-24T18:34:46","date_gmt":"2022-10-24T23:34:46","guid":{"rendered":"https:\/\/www.perform-ly.com\/blog\/?p=12220"},"modified":"2023-05-15T08:27:23","modified_gmt":"2023-05-15T13:27:23","slug":"performance-digital-day","status":"publish","type":"post","link":"https:\/\/www.perform-ly.com\/blog\/performance-digital-day\/","title":{"rendered":"World Cup Performance Digital Day, potencia tu marca en el Mundial de Qatar"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" style=\"font-style:normal;font-weight:400\">Estamos a menos de un mes para que el mundo entero grite \u201cgol\u201d, y las marcas se preparan para captar nuevos clientes y fidelizarlos.<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Tabla-2-1024x716.png\" alt=\"World Cup Performance Digital Day\" class=\"wp-image-12323\" width=\"512\" height=\"358\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Tabla-2-1024x716.png 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Tabla-2-300x210.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Tabla-2-768x537.png 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Tabla-2-1536x1075.png 1536w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Tabla-2-500x350.png 500w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Tabla-2.png 1555w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption>Copa Mundial 2022 &#8211; An\u00e1lisis Digital<\/figcaption><\/figure><\/div>\n\n\n\n<p>Seg\u00fan datos aportados por la <a href=\"https:\/\/www.fifa.com\/es\/tournaments\/mens\/worldcup\/2018russia\/media-releases\/mas-de-la-mitad-del-planeta-disfruto-de-un-mundial-incomparable-en-2018\">FIFA<\/a>, aproximadamente 3,572 millones de espectadores vieron el Mundial de 2018, esto es m\u00e1s de la mitad de la poblaci\u00f3n mundial mayor de 4 a\u00f1os.&nbsp;Este a\u00f1o se estima una participaci\u00f3n mayor, debido a la era digital en la que nos encontramos.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/3-2-683x1024.jpg\" alt=\"qatar 2022 digital day\" class=\"wp-image-12328\" width=\"512\" height=\"768\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/3-2-683x1024.jpg 683w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/3-2-200x300.jpg 200w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/3-2-768x1152.jpg 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/3-2-500x750.jpg 500w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/3-2.jpg 1000w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-el-mundial-de-futbol-en-el-escenario-digital\" style=\"font-style:normal;font-weight:400\">El Mundial de F\u00fatbol en el Escenario Digital<\/h3>\n\n\n\n<p>A diferencia de otros mundiales de f\u00fatbol, en el Qatar 2022 contamos con la participaci\u00f3n de marcas mundiales como <a href=\"https:\/\/about.meta.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta<\/a> (Instagram y Facebook), <a href=\"https:\/\/www.tiktok.com\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>, <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, <a href=\"https:\/\/twitter.com\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitch<\/a>, entre otros. El entorno digital en el que vivimos nos da la facilidad de obtener informaci\u00f3n con apenas unos pocos clics.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>El 72% de los usuarios que ver\u00e1n el Mundial de Qatar, lo har\u00e1 al menos una vez por las redes sociales.&#8221;<\/p><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/foto-celu-3-1024x858.png\" alt=\"world cup redes sociales\" class=\"wp-image-12325\" width=\"512\" height=\"429\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/foto-celu-3-1024x858.png 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/foto-celu-3-300x251.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/foto-celu-3-768x643.png 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/foto-celu-3-500x419.png 500w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/foto-celu-3.png 1289w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-la-copa-de-futbol-2022-sera-el-mundial-mas-interactivo\" style=\"font-style:normal;font-weight:400\">La Copa de F\u00fatbol 2022 ser\u00e1 el Mundial m\u00e1s interactivo<\/h3>\n\n\n\n<p>La forma de ver televisi\u00f3n ha estado cambiando en los \u00faltimos a\u00f1os y el concepto de televisi\u00f3n 2.0, Connected TV, ha tenido un auge. El streaming es uno de los canales de m\u00e1s r\u00e1pido crecimiento a la hora de ver alg\u00fan contenido y a su vez el Ad Spend tambi\u00e9n ha crecido un 53% vs el 2021. <\/p>\n\n\n\n<p>Las plataformas CTV (Televisi\u00f3n conectada), son un dispositivo que se conecta en una televisi\u00f3n para permitir la transmisi\u00f3n de contenido de v\u00eddeo. Algunos de ellos son: Xbox, PlayStation, Amazon Fire TV, Apple TV, entre otros.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"562\" height=\"418\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/VId.gif\" alt=\"World cup 2022 streaming\" class=\"wp-image-12277\"\/><\/figure><\/div>\n\n\n\n<p>El Qatar 2022 se vivir\u00e1 a trav\u00e9s de las plataformas CTV, actividades interactivas en social media, tiendas e-commerce, apps y contenido de valor.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-ventajas-de-escalar-tu-negocio-a-traves-de-la-tv-digital-2-0\" style=\"font-style:normal;font-weight:400\">Ventajas de escalar tu negocio a trav\u00e9s de la TV Digital 2.0<\/h5>\n\n\n\n<ul class=\"black-box\"><li>Optimizaci\u00f3n continua en base a KPIs<\/li><li>Posibilidad de incluir Tags o 3rd party validators&nbsp;<\/li><li>Reporte con Data Base: Impresiones, vistas completas, costo por vista completada, clicks, CTR, CPC<\/li><li>Reportes con data avanzada: contenidos m\u00e1s relevantes, ubicaci\u00f3n, dispositivos, plataforma, eventos en sitio del cliente<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-first-party-data-y-youtube-seran-claves-en-la-creacion-de-audiencias\" style=\"font-style:normal;font-weight:400\">First Party Data y YouTube ser\u00e1n claves en la creaci\u00f3n de audiencias<\/h3>\n\n\n\n<p>La fiebre del f\u00fatbol se siente en las calles y es momento de que tu marca forme parte de ellas. Crea estrategias que impulsen tu negocio a otro nivel y capitaliza en el 2023 tus esfuerzos de marketing de la Copa Mundial 2022.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Youtube ser\u00e1 el canal m\u00e1s visitado del mundial con 24% vs. otras plataformas.&#8221;<\/p><p><\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/youtube-1024x573.png\" alt=\"World Cup 2022 youtube\" class=\"wp-image-12326\" width=\"512\" height=\"287\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/youtube-1024x573.png 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/youtube-300x168.png 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/youtube-768x430.png 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/youtube-1536x860.png 1536w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/youtube-2048x1147.png 2048w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/youtube-500x280.png 500w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-descarga-el-reporte-que-te-dara-las-claves-para-escalar-tu-marca\" style=\"font-style:normal;font-weight:400\">Descarga el reporte que te dar\u00e1 las claves para escalar tu marca<\/h3>\n\n\n\n<p>Aprender\u00e1s a capitalizar tu audiencia y esfuerzos de marketing posterior al mundial, fidelizar tu audiencia con quinielas y filtros, qu\u00e9 mueve al consumidor digital actual y enam\u00f3ralo con tu marca. Ent\u00e9rate de lo que nadie cuenta y multiplica tu rendimiento.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex\">\n<div class=\"wp-block-button eventofifa\"><a class=\"wp-block-button__link\">\u00a1Descarga YA!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Agenda2-2-1024x565.jpg\" alt=\" Copa Mundial 2022 analisis digital\" class=\"wp-image-12327\" width=\"512\" height=\"283\" srcset=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Agenda2-2-1024x565.jpg 1024w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Agenda2-2-300x165.jpg 300w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Agenda2-2-768x423.jpg 768w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Agenda2-2-1536x847.jpg 1536w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Agenda2-2-2048x1129.jpg 2048w, https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Agenda2-2-500x276.jpg 500w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Conoce todos los insights de parte de&nbsp;nuestros Top Speakers:<\/p>\n\n\n\n<ul><li><strong>\u00d3scar A. Alvarez<\/strong>, President of <a href=\"https:\/\/www.perform-ly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Performly<\/a>: Data Digital\u00a0Mundial.<\/li><li><strong>Yanny Barrios<\/strong>, Meta Sales Representative: Activar oportunidades de consumo en el Mundial.<\/li><li><strong>Christian Garc\u00eda<\/strong>, Director of <a href=\"https:\/\/www.futuremediadigital.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Future Media<\/a>: OTT\u00a0Plataforma Streaming.<\/li><li><strong>Alvenis Gudi\u00f1o<\/strong>, Google Representative Director at \u00a0<a href=\"https:\/\/www.themediamgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mediam Group<\/a>: YouTube ser\u00e1 la plataforma m\u00e1s vista en el Mundial.<\/li><li><strong>Isaac Vel\u00e1zquez<\/strong>, Performance Media Manager: TikTok, la plataforma m\u00e1s trendy y de mayor alcance del momento.<\/li><li><strong>Karina Cachucho<\/strong>, <a href=\"https:\/\/www.perform-ly.com\/blog\/author\/karina-cachucho\/\" target=\"_blank\" rel=\"noreferrer noopener\">Regional Director<\/a>: Recap Digital\u00a0World Cup.<\/li><li><strong>Nazareth Salazar<\/strong>, IT Marketing Manager: Quinielas\u00a0y filtros para el Mundial.<\/li><li><strong>Israel Santiago<\/strong>, President of <a href=\"https:\/\/latamdigitalmarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LDM<\/a>: Gaming\u00a0en el World Cup.<\/li><li><strong>Felipe Borsini<\/strong>, Regional Executive: Twitch\u00a0World Cup.\u00a0\u00a0<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group black-box is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h4 class=\"wp-block-heading\" id=\"h-conoce-mas-sobre-los-insights-de-marketing-digital-adtech-y-martech-para-el-mundial-de-qatar-2022\" style=\"font-style:normal;font-weight:400\">Conoce m\u00e1s sobre los insights de <a href=\"https:\/\/www.perform-ly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Digital<\/a>, AdTech y MarTech para el Mundial de Qatar 2022 <\/h4>\n\n\n\n<p>La Copa Mundial de FIFA es la competencia de f\u00fatbol m\u00e1s vista mundialmente, con una participaci\u00f3n mayor de 3,262 millones de espectadores (Mundial de Rusia 2018). Prep\u00e1rate con estrategias innovadoras para captar nuevos clientes y fidelizarlos. Capitaliza en el 2023 tus esfuerzos de <a href=\"https:\/\/www.perform-ly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Digital<\/a> en el Mundial de Qatar.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group post-closing-cta has-background is-layout-flow\" style=\"background-color:#181818\"><div class=\"wp-block-group__inner-container\">\n<hr class=\"wp-block-separator has-text-color has-background has-blogar-white-background-color has-blogar-white-color is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-5\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-2\">\n<div class=\"wp-block-button alignleft cta-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.perform-ly.com\/contactanos\" style=\"border-radius:100px\" target=\"_blank\" rel=\"noopener\">Hablemos ahora<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/www.perform-ly.com\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/01\/performly-logo.svg\" alt=\"Performly\" class=\"wp-image-4738\" width=\"134\" height=\"29\"\/><\/a><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/www.perform-ly.com\/blog\/performance-digital-day\/\"\n  },\n  \"headline\": \"World Cup Performance Digital Day, potencia tu marca en el Mundial de Qatar\",\n  \"image\": \"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Landing-7.png\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Oscar Alvarez\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Performly\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/03\/logo-Performly-blog-01-1.webp\"\n    }\n  },\n  \"datePublished\": \"2022-11-24\"\n}\n<\/script>\n\n<script src=\"https:\/\/4c4f1f63d8eb4a43b77eccfa5298ff39.js.ubembed.com\" async=\"\"><\/script>\n","protected":false},"excerpt":{"rendered":"<p>World Cup Performance Digital Day | Capitaliza tus estrategias del Mundial en el 2023 | Evento exclusivo online | Conoce m\u00e1s<\/p>\n","protected":false},"author":2,"featured_media":12356,"comment_status":"closed","ping_status":"open","sticky":false,"template":"performly.php","format":"standard","meta":[],"categories":[152,150],"tags":[338,332,334,336,340],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v20.12) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>World Cup Performance Digital Day | Insights Qatar 2022<\/title>\n<meta name=\"description\" content=\"World Cup Performance Digital Day | Aprende a capitalizar tus estrategias digitales del mundial en Qatar 2022 | Conoce mas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.perform-ly.com\/blog\/performance-digital-day\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Cup Performance Digital Day, potencia tu marca en el Mundial de Qatar\" \/>\n<meta property=\"og:description\" content=\"World Cup Performance Digital Day | Aprende a capitalizar tus estrategias digitales del mundial en Qatar 2022 | Conoce mas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.perform-ly.com\/blog\/performance-digital-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Digital | Performly\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-24T23:34:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-15T13:27:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.perform-ly.com\/blog\/wp-content\/uploads\/2022\/10\/Landing_11zon-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1093\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oscar A. 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